Boosting its rep in-market, Yango appoints General Manager of Growth

Yango has announced the appointment of senior marketing executive Amy Carr as its new General Manager of Growth.

In the newly created role, Carr will be responsible for leading the agency’s new business initiatives and boosting its reputation in-market to drive business growth.

Carr brings more than 15 years of media and leadership experience to the independent, full-service media agency, having worked for some of Australia’s biggest media agencies.

She comes to Yango from Omnicom-affiliate Foundation Australia, where she was Head of Client Collaboration and Group Business Director, managing client Diageo. Prior to this, Carr held senior positions within PHD and Publicis Groupe, where she led successful client partnerships with leading global brands including PepsiCo, Google, Daikin, Kenvue and Bayer.

Carr’s appointment follows a successful year of growth for Yango, marked by its adoption of a comprehensive, full-service media model. The agency's expanded remit now encompasses SEO and content, communications and creator strategy, and cross-channel media planning and buying.

Yango Managing Partner, Nick Murdoch, said of Carr’s appointment: "I'm delighted to introduce Amy as our new General Manager of Growth. Amy is a dynamic leader with a deep understanding of the Australian media landscape.

"Her client-centric approach and ability to build strong relationships will be instrumental in uncovering new business opportunities and fostering long-lasting partnerships with our clients."

Carr said: ‘I'm thrilled to be joining the team at Yango. As a business that has been quietly delivering exceptional results for its clients, I'm eager to introduce Yango’s innovative solutions to a wider audience. It's time to shine a spotlight on the incredible work that the talented Yango team has been doing and invite more like-minded clients to experience the offering.”

Yango's clients include BYD, CBHS Health, Frasers Property Industrial, Toby’s Estate, Actor Pharma, Amber Tiles and Scape Student Living.

Top image: Amy Carr

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