TAG appointed to lead Portsea Golf Club’s centenary strategy
Exploring the early years, people and stories that shaped it.
TAG has been appointed as Portsea Golf Club’s strategic advisory and execution partner for its 2026 centenary program.
The digital growth consultancy will work with the club to help celebrate the milestone through an online experience exploring the early years, people and stories that shaped it.
“Our partnership with Portsea Golf Club is already shaping up to be something really special,” said TAG general manager Andrew Moroney.
“It’s a privilege to work on the club’s centenary – an opportunity to honour a hundred years of history while also setting the foundation for a more modern, digitally led future.
“We’re focusing on clarity of message, a streamlined member and visitor experience and storytelling that connects the club’s heritage with the next generation of golf fans.”
TAG’s remit includes strategic planning, digital advisory, content development and the creation of centenary-focused website experiences that will showcase Portsea’s history, culture and community.
“We’ve chosen a partner that understands both the tradition of our club and the opportunities ahead,” said Portsea Golf Club general manager John Burbergs.
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“TAG’s strategic direction and digital expertise will be invaluable as we celebrate our centenary and look to the future.”
