Skin Control taps TAG as digital partner for next growth phase

Australian skincare brand Skin Control has appointed digital growth consultancy TAG as its digital partner, as the company moves into what it describes as a high-growth phase.

The partnership will see TAG work to amplify customer insight across Skin Control’s marketing ecosystem, while strengthening support for the brand’s retail partners alongside its expanding e-commerce presence.

The move reflects a broader shift across the beauty and wellness sector, where brands are increasingly leaning on data-driven marketing frameworks to sharpen their understanding of customers and drive performance across multiple channels.

Skin Control’s Marketing Manager, Christian Olson, said the partnership arrives at a key moment in the brand’s growth journey, with digital channels playing an increasingly central role in reaching customers and scaling the business.

“We’re at a pivotal stage in our growth journey, and this partnership will help us expand our reach and impact across our digital channels,” Olson said.

“TAG brings a structured, transparent approach that will help us grow consistently across every channel.”

TAG’s remit will focus on translating customer insights into actionable marketing strategies and on building a scalable framework to support both retail partnerships and Skin Control’s direct-to-consumer operations.

Building a scalable marketing engine

TAG Partner and Head of Growth & Marketing Zoe Goodhardt said the collaboration centres on creating a marketing engine capable of supporting long-term growth.

“The brands that scale successfully are those that deeply understand their customers,” Goodhardt said.

“We’re helping Skin Control create a marketing engine that supports retailers, drives e-commerce performance and amplifies the overall brand experience.”

TAG operates as a digital growth consultancy combining strategy, marketing, people and technology to unlock growth across the full customer journey.

The agency’s client portfolio includes MYOB, Modibodi, Morgans, Australian Unity and Nala.

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