Australian Open generates 1.63 million online mentions

As the Australian Open heads into the final rounds, Meltwater data reveals insights into the most talked-about moments of the tournaments so far.

Over the past 22 days, the tournament has generated 1.63 million mentions, surpassing 2024’s record of 1.4 million.

Among the platforms, X was the most engaging, with the highest platform share of 962,000 mentions, which, according to the social and media data analytics platform, generated four times more than news and broadcast sources.

World number seven Novak Djokovic dominated headlines yet again, both for his on-court prowess and off-court controversies.

Nine’s Tony Jones’ commentary on Djokovic generated 13,300 mentions, with a spike to 9,480 on January 20. Broadcast and news were the top sources, with an MSN article about Jones’ apology achieving the highest reach.

Novak Djokovic and Tony Jones mentions

Last-minute surprise entry, Eva Lys, who had never been beyond the second round of a grand slam, defied expectations by securing three wins worth 240 ranking points.

Her journey in the Australian Open captured attention with her historic entry to the fourth round with generating 3.68K mentions on January 18, with news as the leading source. The German player’s final match on January 20 also created another spike with 4.85K mentions.

Eva Lys mentions

Going into the semi-finals, the most talked about players are Djokovic (41.7% of queries), Jannik Sinner (35.1%), Iga Swiatek (17.2%), Aryana Sabalenka (16%) and Alexander Zverev (14.4%)

Meltwater’s Klear Influencer Marketing tool revealed that among the semi-finalists, Djokovic is the most influential male tennis player with a Klear Score of 99/100 – and an average post engagement of 598.8K.

Swiatek is the second most influential female player after Coco Gauff, with a score of 93/100 and an average post engagement of 126.3K.

See also:

Novak Djokovic breaks silence after Tony Jones’ apology
Djokovic boycotts Nine network over on-air mockery

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