Meltwater
Showing 1 - 10 of 50 results
PR’s new job is proving its value, report finds
ROI might be everybody's biggest enemy.
by Vihan Mathur – Jan 21, 2026
Australia's new full-time job: spending 41 hours online a week
'Australians are increasingly turning to content and people that feel real and credible.'
by Vihan Mathur – Nov 5, 2025
How is your brand being portrayed on GenAI platforms like ChatGPT? Meltwater has a tool to track that
Meltwater has launched GenAI Lens in Australia, giving brands visibility into how they’re portrayed across platforms like ChatGPT, Claude, Gemini and Perplexity.
by Talon Admin – Aug 13, 2025
Narrative warfare: How AI is forcing a reset in corporate communications
David Hickey: 'This is the new battleground for corporate communications: a landscape where misinformation travels faster than facts.'
by Mediaweek Admin – Aug 6, 2025
I have seen the future of media monitoring and it is Truescope
Australian media monitoring firm Truescope has the lead on competitors with innovative platform with AI at its core.
by Talon Admin – Jul 21, 2025
Data exposes insights on State of Origin media coverage
Meltwater’s social data reveals QLD took the narrative lead in this year’s Origin series, despite NSW edging out in total mentions.
by Tom Gosby – Jul 11, 2025
35% of Aussies want to remove themselves from the internet, says new research
NordVPN research finds emotional triggers for social media deletion, highlighting privacy concerns and digital fatigue.
by Tom Gosby – May 22, 2025
Power prices dominate election chatter amid rising voter frustration
Meltwater data shows power prices, cost of living and influencers driving public engagement around election.
by Tom Gosby – Apr 16, 2025
Australian Open generates 1.63 million online mentions
Among the platforms, X was the most engaging, with the highest platform share of 962,000 mentions.
by Alisha Buaya – Jan 24, 2025
Media investment: Samsung records highest social reach and engagement of 2024 Olympic sponsors
Plus: From Ariarne Titmus to Raygun, the female athletes taking over social media.
by Tess Connery – Aug 21, 2024
