Meltwater
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Meltwater launches 'Guesswork Doesn't Work' campaign via 1000heads
"At Meltwater, we want to empower teams to cut through the noise and make sense of all the data available to them with insights that drive better decision making."
by Alisha Buaya – Jul 16, 2024
Meltwater and Microsoft launch communications assistant, Meltwater Copilot
Chris Hackney: "Our focus is on empowering our customers to achieve remarkable outcomes with solutions that truly simplify their workflows and effort levels."
by Alisha Buaya – Jul 1, 2024
Meltwater makes executive and board appointments, partners with Microsoft and Walkley Foundation
Chris Hackney has joined as chief product officer, and Bryan Law has joined the board.
by Alisha Buaya – Jun 14, 2024
Mediaweek unveils raft of Next of the Best sponsors
Platinum sponsors include News Corp, Think News Brands, and Blis.
by Mediaweek Admin – May 17, 2024
APAC marketers see AI as more important to social media than international counterparts: Meltwater report
45% of respondents plan to invest less time on X, and more time on Instagram and LinkedIn.
by Talon Admin – Mar 12, 2024
Taylor Swift generates 289K online mentions during the Australian leg of her Eras Tour
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
by Alisha Buaya – Feb 27, 2024
Digital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
by Mediaweek Admin – Feb 21, 2024
How the ads, Usher and Taylor doubled Super Bowl mentions in 2024
Super Bowl LVIII was the most-watched telecast in US history, with 123.4 million tuning in.
by Alisha Buaya – Feb 14, 2024
Ross Candido: The evolution of influencer marketing
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
by Mediaweek Admin – Feb 1, 2024
Nike tops sponsorship coverage and recognition at Australian Open, Meltwater reveals
Meltwater conducted additional analysis using its AI-powered visual listening and company search capabilities via logo recognition.
by Mediaweek Admin – Jan 30, 2024
