Alisha Buaya
What’s next for The New Daily? Solstice Media’s big plans for independent journalism
Paul Hamra: 'As a sector, it could not be a more important time for independent media. Independent, trusted journalism and information is vital.'
by Alisha Buaya – Nov 27, 2024
Seven 2025 upfront: Media buyers on network's 'smart strategy' and 'clear focus' in programming and total TV buying for the year ahead
Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its stakeholders, advertisers, agencies and brands with the launch date of Phoenix -…
by Alisha Buaya – Nov 18, 2024
The Ads That Made Us: McCain does it again, Lurpak pioneers food porn and Nescafé romanticises serialised storytelling
This week: Lucy Houldsworth, Alex Fallowfield and Daniel Hedger.
by Alisha Buaya – Nov 15, 2024
Media Movers: Psembi Kinstan, Susan Panuccio, Ben Shepherd, Sue Brenchley and Sam Hall
Plus: Alice Tschuchnigg, Sammy J, Natalie Lockwood, Alex Dickinson, Patrick Forth and Matt Coote.
by Alisha Buaya – Nov 15, 2024
Q Agency marks fourth year in market with additions to client roster and new hires
Josh Richardson: 'What started as a Western Sydney initiative has evolved into a skill set that's attracting leading Australian and global companies.'
by Alisha Buaya – Nov 14, 2024
Michael Rebelo steps up as chair of Advertising Council Australia
Mark Green: 'His leadership, particularly in shining a light on the commercial value of creativity, has set a high standard, and I’d like to thank him for his dedication and impact.'
by Alisha Buaya – Nov 14, 2024
Great Southern Bank unveils chapter two of 'Happily Clever After' campaign via Richards Rose and Dentsu
Megan Keleher: 'This campaign really captures something unique about the home ownership journey today, particularly for first home buyers and small business owners.'
by Alisha Buaya – Nov 13, 2024
Sammy J turns off the microphone after five years hosting ABC Radio Melbourne Breakfast
'I’m ready to trade the 4:15am alarm for more regular hours.'
by Alisha Buaya – Nov 13, 2024
Wavemaker and Elevencom position Calypso as the 'must-have' mango of the season in new campaign
Jane Sullivan: 'By amplifying the key sensory elements of Calypso Mangoes, we created a truly immersive experience across channels, setting the stage for a summer of mango indulgence.'
by Alisha Buaya – Nov 13, 2024
Example leads strategic PR push for InterContinental Hayman Great Barrier Reef
Kayte Staraj: 'Example’s expertise in culturally resonant storytelling will be invaluable as we celebrate this exciting new chapter in our remarkable history.'
by Alisha Buaya – Nov 12, 2024
oOh!media extends media partnership with Sydney Gay and Lesbian Mardi Gras
Gil Beckwith: 'oOh!’s support has a genuine impact, and we welcome its continued involvement at Mardi Gras.'
by Alisha Buaya – Nov 12, 2024
Hypnosis quenches 'Thirst for Discovery' as it unveils Liquor Barons new positioning
Lisa Hegarty: "This is a bold step for Liquor Barons but one that also brings a level of cohesiveness to our look and feel."
by Alisha Buaya – Nov 12, 2024
