Alisha Buaya
Supercars launches second phase of its digital transformation via DDB Group's RAPP
Juan Garcia: 'We’ve harnessed their platform to drive rapid development, integrated end-to-end feedback, and continuous releases, empowering Supercars to innovate quickly and deliver superior digital experiences.'
by Alisha Buaya – Oct 31, 2024
Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.'
by Alisha Buaya – Oct 31, 2024
JCDecaux and Scope3 team up to measure emissions data
Jo Georges: 'The introduction of emissions transparency on Scope3 strengthens JCDecaux’s sustainability commitments and 2025 strategy, building on a range of carbon-reduction initiatives across its network.'
by Alisha Buaya – Oct 30, 2024
Samantha Razzell and Priscilla Jeha join alt/shift/ as general managers
Razzell will oversee the team in Victoria, Jeha joins Queensland office
by Alisha Buaya – Oct 30, 2024
Peach PRC leads TikTok content series with Google via 72andSunny
Leah Ferris: "With this content series, we’re proud to continue partnering with local artists, like Peach PRC, to demonstrate the everyday helpfulness of the Google App on iPhone amongst the backdrop of a hyper local rite of passage."
by Alisha Buaya – Oct 30, 2024
Marketer Kathleen Gunther launches Gunther Consulting
'By leaning into the gig economy, I’m here to help agencies and marketing partners carve out a true point of difference.'
by Alisha Buaya – Oct 30, 2024
People feel more resilient, in control and optimism to drive change: Havas 2024 Meaningful Brands
Olly Taylor: 'Rather than focusing on 'changing the world,' Australians are looking to improve their everyday lives. In a market dominated by duopolies and stifled by competition, the desire for change is turning into action.'
by Alisha Buaya – Oct 30, 2024
Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand
As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely with agencies Mindshare, Wavemaker and EssenceMediacom.
by Alisha Buaya – Oct 30, 2024
Praise launches its 'give it some mayo' brand platform via Connecting Plots
The brand campaign is the first major work for Praise by Connecting Plots, who were appointed in June 2023.
by Alisha Buaya – Oct 28, 2024
Media buyers on Nine upfront 2025: Network highlights 'strategic move' and 'commitment to innovation' as it 'briefly acknowledges the elephant in the room'
Lorraine Woods, Chris Nolan, Marco Norder, Jonatan Morales, Stefan Boden, Sarah Thom and Kevin Fernandes shared their thoughts and opinions on Nine's upfront with Mediaweek.
by Alisha Buaya – Oct 28, 2024
Atomic 212° appoints Rory Heffernan as CEO: 'I will continue to focus on innovation and how we best equip our clients and team into the future'
Heffernan will succeed Claire Fenner, who resigned earlier this month.
by Alisha Buaya – Oct 28, 2024
Media Movers: Claire Fenner, Wesley Hawes, Dena Curtis, Cieron Cody, Joseph Meldrum and Steve O'Connor
Plus: Ryan Haeusler, Heidi Kasselman, Anthony Cassidy, and Susie O'Neill.
by Alisha Buaya – Oct 25, 2024
