Alisha Buaya
Picklebet wanted a campaign that would kick the door down. Indie agency Kerfuffle strapped its boots on.
Damon Oudejans: 'We didn’t want a brand campaign that blended in - we wanted one that kicked the door in.'
by Alisha Buaya – Aug 18, 2025
Taylors Wines taps Kaimera as media agency - will lead first brand refresh in 50 years
Tanya Marler: 'Kaimera’s strategic clarity, creative energy and understanding of premium brands made them the perfect fit to help us share our story with Australia.'
by Alisha Buaya – Aug 15, 2025
Bear Meets Eagle On Fire, DDB, and FINCH sweep up at 46th AWARD Awards in Sydney
Nils Leonard: 'The best work does more than answer a brief but becomes a reference point for a time; this stuff has that energy. Irreverent. Unignorable. Important.'
by Alisha Buaya – Aug 15, 2025
Cathay Pacific turns retail spaces into cabin previews for Australian travellers
Steph Babin: 'By recreating a taste of the inflight journey in unexpected places, we’re sparking curiosity, building emotional connection, and allowing people to physically feel the difference.'
by Alisha Buaya – Aug 15, 2025
Meeting of the Minds: Amplify's Declan Ferns and Naomi Hannan
Ferns and Hannan reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Aug 15, 2025
'We became a bit complacent': Subway's marketing director on transforming the brand for its 60th anniversary
Rodica Titeica: 'We're just getting started.'
by Alisha Buaya – Aug 15, 2025
Adland pays tribute to Ogilvy behavioural scientist Sam Tatam, aged 39
David Fox: 'A devoted family man at heart, he made a mark on the ad industry and on all of us who were lucky enough to know him.'
by Alisha Buaya – Aug 14, 2025
From Big Mac to Big Goodbye: McDonald’s ends 54-year creative partnership with DDB Group Sydney
Sheryl Marjoram: 'Our partnership with Macca’s has been defined by more than shared goals, it’s been powered by determination, proving longevity is earned, not given.'
by Alisha Buaya – Aug 14, 2025
Merchantwise Group acquires Jaywing and Frank Digital
Alan Schauder: 'By bringing them into the Merchantwise Group, we’re combining data, creativity, media and technology to deliver full-funnel solutions for some of the world’s most exciting brands.'
by Alisha Buaya – Aug 14, 2025
oOh!media upgrades Melbourne’s 3D billboard 'The Bourke'
Mark Fairhurst: 'It’s sheer size, commanding scale, and iconic placement set it apart as the premier screen for immersive 3DA and brand fame.'
by Alisha Buaya – Aug 14, 2025
Every Runner Has a Reason - YoPRO teams with Turia Pitt to fuel everyday runners
Maire-Aude Remaut: 'Through this campaign, we’re proud to feed runners’ progress and reaffirm YoPRO’s commitment to supporting athletes and active lifestyles.'
by Alisha Buaya – Aug 14, 2025
Tight 'Footy Shorts' partnership between WPP's Motion Entertainment, the AFL, and Foxtel
Lisa Squillace: 'Footy Shorts demonstrates how WPP Media is investing and co-creating content to deliver premium content for local audiences.'
by Alisha Buaya – Aug 14, 2025
