Alisha Buaya
Baskin-Robbins leans into 'real or fake' trend to launch Dinner Your Dessert campaign
Julian Casa: 'We wanted to create something that would grab the attention of a Gen Z and Millennial audience in particular, so tapping into a viral trend felt like the perfect way to do just that.'
by Alisha Buaya – Mar 3, 2025
Box Office: Aussies continue to be mad about Bridget Jones
This weekend, the top 20 films at the Australian Box Office made $6.6 million.
by Alisha Buaya – Mar 3, 2025
UNICEF and Cricket Australia turn sporting moment into a call to fundraise via Howatson+Company
Libby Hodgson: 'By leveraging the excitement of the Women’s Ashes, we were able to shine a light on the barriers still faced by millions of girls globally and rally support to change their futures.'
by Alisha Buaya – Mar 3, 2025
Alisha Rouse takes on editor role at Crikey
'My vow is to continue prodding those in power in Canberra, media and major corporations to expose hypocrisy, question the kingmakers and generally cause a ruckus.'
by Alisha Buaya – Mar 3, 2025
Under Armour extends partnership with NRL star
Fernando Reani: 'His journey from rugby union to the NRL is a testament to his versatility and determination – qualities that align perfectly with Under Armour’s relentless pursuit of performance.'
by Alisha Buaya – Mar 3, 2025
Zitcha appoints Jim Kane as Global VP of sales
Nick Hinsley: 'His firsthand experience with the internal challenges and relationships within a retailer when considering or scaling a retail media network is invaluable.'
by Alisha Buaya – Mar 3, 2025
FedEx appoints Digital Minds to lead SEM
Lija Wilson: 'Winning an account of this scale reinforces our commitment to delivering high-impact, scalable growth on a global level.'
by Alisha Buaya – Mar 3, 2025
John Beohm joins Warner Bros. Discovery's Max from BINGE
John Beohm: 'The WBD library and upcoming slate is world class, and I can’t wait for Australian audiences to get their hands on the full Max experience.'
by Alisha Buaya – Mar 3, 2025
Hatched hires investment director and senior account manager
Danni Dimitri: 'Having these two ambitious women join us in 2025 will enhance our client service and product while taking Hatched to the next level.'
by Alisha Buaya – Mar 3, 2025
Simon Lee joins Enigma as chief creative officer and partner
Lisa Sutton Gardner: 'Simon’s appointment is indicative of the scale of our creative ambition and our commitment to achieving it.'
by Alisha Buaya – Mar 3, 2025
Lucio Ribeiro on AI governance, Deepseek and why businesses need to keep up with the evolving landscape
Ribeiro also spoke about his upcoming InnovAItor and fireside chat with OpenAI's Mac Huffman.
by Alisha Buaya – Mar 1, 2025
Media Movers: Marty Sheargold, Erin Molan, Antony Green, Nikki Clarkson, Hilary Badger, Tommy Cehak and Tim Woolford
Plus: Lynne McGranger, Stephen Howard, and Danika Mason.
by Alisha Buaya – Mar 1, 2025
