Mediaweek Admin
Beyond Banner Ads: Crafting engaging creatives for a digital landscape
"To fight ad fatigue and gain audience attention, advertisers must rethink their creative approach"
by Mediaweek Admin – Sep 4, 2023
IAB Australian Ecommerce Report finds convenience is the number one reason for online shopping
The report also found consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons
by Mediaweek Admin – Sep 4, 2023
Unilever Australia and New Zealand appoints Mindshare as its media agency
Unilever Australia and New Zealand is home to FMCG brands such as Dove, Omo, Rexona, Streets, Sunsilk and Vaseline
by Mediaweek Admin – Sep 4, 2023
TV Guide: Australia's most passionate home cooks arrive with the new MKR on Seven and 7plus
The new season of MKR premieres at 7:30 pm on Monday, September 4
by Mediaweek Admin – Sep 4, 2023
Google and AAP partner to support First Nations media address referendum myths
“Our project with Google allows us to support Indigenous audiences via the publications that serve their communities."
by Mediaweek Admin – Sep 4, 2023
"I'm proud of my Walkley Award": Neil Mitchell comments on Walkleys sponsorship debate
"The Walkleys have done a lot for excellence in journalism and now I guess they're showing journalism has lost the plot”
by Mediaweek Admin – Sep 4, 2023
OMA announces launch of industry-wide automated insertion order tool, OASIS
“We are excited by the potential of OASIS to save us time throughout the buying process of OOH."
by Mediaweek Admin – Sep 4, 2023
Ian Moss, Budjerah, and Mia Wray to perform at 2023 ACRA Awards
The ACRA awards take place in Sydney on October 14
by Mediaweek Admin – Sep 4, 2023
Rolling Stone AU/NZ announces Troye Sivan as their September issue cover star
The issue is available from September 4
by Mediaweek Admin – Sep 4, 2023
Sports Bizarre to celebrate Australia's 1983 America's Cup Win with special podcast series
The series will culminate in a special 40th anniversary episode on September 26
by Mediaweek Admin – Sep 4, 2023
Town Square welcomes Jeff Malone as chief strategy officer
Jeff Malone added: "It's rare to find an agency that cares as much about their own people as they do the work"
by Mediaweek Admin – Sep 4, 2023
Roundup: Barbenheimer beats blockbusters at box office, ChatGPT gets blocked, Mischa Barton talks Neighbours
How much news is worth to Google, Can Mark Thomson revive CNN, Coles revamps campaign, Media giants pitch at Upfronts
by Mediaweek Admin – Sep 4, 2023
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