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Mediaweek Admin

Joined 201524088 posts
Mediaweek Admin
DoubleVerify expands Microsoft Advertising integration to boost ad transparency
AdTech

DoubleVerify expands Microsoft Advertising integration to boost ad transparency

DoubleVerify has expanded its integration with Microsoft Advertising to cover Audience ads and introduced DV Campaign Automator™, enhancing ad measurement, transparency, and workflow efficiency for brands and agencies.

by Mediaweek AdminOct 16, 2025

Uncomfortable Growth® Uncut. Season 4, Episode 4 - Potta Findikidis
Mediaweek Presents Uncomfortable Growth with Rowena Millward

Uncomfortable Growth® Uncut. Season 4, Episode 4 - Potta Findikidis

Potta Findikidis opens up on career change, IVF, and building resilience in a moving new episode of Uncomfortable Growth® Uncut with Rowena Millward.

by Mediaweek AdminOct 16, 2025

ACAM and Adobe reveal blueprint for future marketing teams
AI

ACAM and Adobe reveal blueprint for future marketing teams

AI won’t replace marketers but transform them, according to ACAM’s new whitepaper, which redefines the marketing team of the future around creativity, growth and trust.

by Mediaweek AdminOct 16, 2025

TV Ratings Tuesday 14 October: The Block cements a demo sweep, BVOD near 300k
TV Ratings

TV Ratings Tuesday 14 October: The Block cements a demo sweep, BVOD near 300k

Nine’s The Block led again with a 1.34m Total TV audience and 293k BVOD, topping 25–54 and 16–39. MKR followed, while Nine’s news and ACA were strong across the board.

by Mediaweek AdminOct 15, 2025

AI and healthtech drive LinkedIn’s 2025 Top Startups Australia list
News

AI and healthtech drive LinkedIn’s 2025 Top Startups Australia list

AI and healthcare startups dominate LinkedIn’s latest ranking of Australia’s top emerging companies to work for, with Relevance AI taking the top spot.

by Mediaweek AdminOct 15, 2025

Faster Tim Tam access innovation as Arnott’s unveils wearable snack holster
Creative

Faster Tim Tam access innovation as Arnott’s unveils wearable snack holster

Arnott’s has launched The Bikkie Belt, a wearable snack holder featured on The Block, created by Publicis Groupe’s The Neighbourhood agencies.

by Mediaweek AdminOct 15, 2025

GWM and Thinkerbell launch ‘Be More Tank’ campaign for Tank 500 Plug-in Hybrid
Creative

GWM and Thinkerbell launch ‘Be More Tank’ campaign for Tank 500 Plug-in Hybrid

GWM has unveiled its new Tank 500 Plug-in Hybrid under the bold rallying cry ‘Be More Tank’, in a brand campaign via Thinkerbell.

by Mediaweek AdminOct 15, 2025

Foxtel Media unveils record Summer of Cricket lineup with new brand partners
Sports

Foxtel Media unveils record Summer of Cricket lineup with new brand partners

Toyota, McDonald’s, Harvey Norman and Bunnings return alongside new sponsors Westpac, BetR and Canadian Club as Foxtel Media launches its biggest Summer of Cricket.

by Mediaweek AdminOct 14, 2025

TV Ratings Monday 13 October: The Block dominates Total TV and key demos
TV Ratings

TV Ratings Monday 13 October: The Block dominates Total TV and key demos

Nine’s The Block led nationally in Total People and across 25–54 and 16–39, again posting a hefty BVOD audience. 9News and Seven News were neck-and-neck, while My Kitchen Rules stayed competitive with strong streaming.

by Mediaweek AdminOct 14, 2025

SXSW Sydney: The customer ‘say-do’ gap is the most expensive lie in business
SXSW

SXSW Sydney: The customer ‘say-do’ gap is the most expensive lie in business

ADMA Vice Chair Steve Brennen, Alison Hill, Sonny Sethi and Kate O’Keeffe unpacked how marketers can work to solve this issue.

by Mediaweek AdminOct 14, 2025

Digitas Australia names Kate Warren-Smith as managing director
Agency News

Digitas Australia names Kate Warren-Smith as managing director

Kate Warren-Smith joins Digitas Australia as managing director, bringing two decades of brand activation and commerce experience to the agency’s leadership team.

by Mediaweek AdminOct 14, 2025

SXSW Daily Wrap 1: Mo Gawdat's AI vision, and Accenture Song, CBA and Telstra shine
SXSW

SXSW Daily Wrap 1: Mo Gawdat's AI vision, and Accenture Song, CBA and Telstra shine

SXSW Sydney returned for 2025 with the innovators, creators, and Mo Gawdat kicking off a week of exploration.

by Mediaweek AdminOct 13, 2025

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