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Mediaweek Admin

Joined 201524088 posts
Mediaweek Admin
Global ad market forecast upgraded as social media spend surges
Data

Global ad market forecast upgraded as social media spend surges

WARC has lifted its 2025 global ad spend forecast to $1.17 trillion, driven by a stronger-than-expected second quarter for social media.

by Mediaweek AdminSep 26, 2025

TV Ratings Wednesday 24 September 2025: The Block tops entertainment
TV Ratings

TV Ratings Wednesday 24 September 2025: The Block tops entertainment

The Block was #1 entertainment and led 25–54 and 16–39, with My Kitchen Rules close behind. Clarkson’s Farm showed solid momentum, while BVOD boosted overall reach.

by Mediaweek AdminSep 25, 2025

Atomic 212° hosts Uluru conference on creativity and leadership
Agency News

Atomic 212° hosts Uluru conference on creativity and leadership

Atomic 212° brought more than 120 staff, clients and partners to Uluru for a three-day conference exploring insights, creativity, and storytelling.

by Mediaweek AdminSep 25, 2025

Specsavers launches highly-anticipated new OOH campaign with 170-metre long billboard 'printing error'
Creative

Specsavers launches highly-anticipated new OOH campaign with 170-metre long billboard 'printing error'

Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.

by Mediaweek AdminSep 25, 2025

Altius Group extends agency of record with Ne-Lo
Agency News

Altius Group extends agency of record with Ne-Lo

Altius Group has confirmed the next phase of its agency of record partnership with independent agency Ne-Lo, adding a new creative platform and brand refreshes.

by Mediaweek AdminSep 25, 2025

Taboola’s Realize drives advertiser performance with AI motion ads
News

Taboola’s Realize drives advertiser performance with AI motion ads

Taboola says advertisers using Realize are beating performance targets by more than 30 per cent, with new AI-powered motion ads lifting conversion rates.

by Mediaweek AdminSep 25, 2025

Barry revives ‘Five Cougars’ spirit with new AFL finals ad
Creative

Barry revives ‘Five Cougars’ spirit with new AFL finals ad

Bailey Smith and Charlie Curnow star in Barry’s cheeky new campaign, parodying the infamous early 2000s Cougar Bourbon ad to launch Cherry Vanilla Cola.

by Mediaweek AdminSep 25, 2025

Uncomfortable Growth® Uncut. Season 4, Episode 1 – Zunilka Whitnall
Mediaweek Presents Uncomfortable Growth with Rowena Millward

Uncomfortable Growth® Uncut. Season 4, Episode 1 – Zunilka Whitnall

“Increments of kindness and good all adds up to the big sum of making this world a better place.”

by Mediaweek AdminSep 25, 2025

InMoment customer JAX Tyres & Auto wins 2025 Canstar Blue customer satisfaction award
News

InMoment customer JAX Tyres & Auto wins 2025 Canstar Blue customer satisfaction award

JAX Tyres & Auto has been named Australia’s top-rated tyre retailer, taking out the 2025 Canstar Blue Most Satisfied Customers Award.

by Mediaweek AdminSep 24, 2025

TV Ratings Tuesday 23 September 2025: The Block builds demo lead as MKR heats up
TV Ratings

TV Ratings Tuesday 23 September 2025: The Block builds demo lead as MKR heats up

Nine’s The Block dominated 25–54 and 16–39, with 148k/84k BVOD. Seven’s MKR held firm and lifted on BVOD, while bulletins drove the big total audiences.

by Mediaweek AdminSep 24, 2025

Cloudflare expands Project Galileo to shield journalism from AI crawlers
Technology

Cloudflare expands Project Galileo to shield journalism from AI crawlers

Cloudflare will offer non-profits and independent newsrooms free tools to monitor and control how AI models access their content.

by Mediaweek AdminSep 24, 2025

Jaywing extends BizCover partnership and adds Lyka
Agency News

Jaywing extends BizCover partnership and adds Lyka

Jaywing has extended its partnership with BizCover and begun working with pet wellness brand Lyka, as demand grows for Digital PR and AI-driven SEO strategies.

by Mediaweek AdminSep 24, 2025

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