Mediaweek Admin

Pippa Leary: 'It’s time. Aussie news publishers need to wean themselves off the drug of social traffic'
News Corp Australia now talking about engaged reach: readers who come to the homepage every day and are not accidental clicks.
by Mediaweek Admin – Nov 14, 2024

Five game-changing media and marketing trend predictions for 2025
Matt Purcell: 'If brands want to stay relevant, they need to take control and actively support employees to represent the company.'
by Mediaweek Admin – Nov 14, 2024

RUSSH Media celebrates its 20th anniversary issue, Legacy
Jess Blanch: 'It’s humbling to reflect on the community of creative minds we’ve cultivated over the past two decades.'
by Mediaweek Admin – Nov 14, 2024

Vevo marks 5 years in APAC, and claims ‘Primetime of YouTube’ for 2025
Steve Sos: 'As linear TV continues to decline, reaching younger audiences has become increasingly challenging for brands.'
by Mediaweek Admin – Nov 14, 2024

Media Roundup: Albo at war with tech, Another 9News exec exits, Guardian quits X as Musk labels it 'vile propaganda', AFL's new TV nights
Countdown again rocks ABC studios, Fox News host to work in White House, As Trump wins - MSNBC losers, Game on at ABC Radio Melbourne.
by Mediaweek Admin – Nov 13, 2024

OMD claims number one spot in RECMA rankings
Laura Nice: 'This achievement recognises the expansive capabilities of our talented people and our longstanding client partnerships.'
by Mediaweek Admin – Nov 13, 2024

Seven Degrees 2025: Seven's new total TV trading system launch date revealed
Katie Finney: 'Phoenix is the future of total TV audience trading in Australia, powered by market-leading technology that will forever change media buying.'
by Mediaweek Admin – Nov 13, 2024

Seven Degrees 2025: 7REDiQ shifts insights from hindsight to foresight
The new product gives marketers direct access to audience insights drawn from over 3,000 real-world and digital data points, with visibility into high-value audience segments.
by Mediaweek Admin – Nov 13, 2024

Seven Degrees 2025: Stranded on Honeymoon Island and Dr Chris Brown lead Seven's 2025 content slate
In 2025, 7NEWS will be introducing a new hour-long 12 noon bulletin.
by Mediaweek Admin – Nov 13, 2024

Patrick Forth joins Fabulate as chairman of the influencer marketing start-up
Toby Kennett: 'Forth has a stellar track record of helping technology companies scale their operations and sustainably build their businesses.'
by Mediaweek Admin – Nov 13, 2024

Paul Broomfield joins Civic Data to lead as it new WA operation
Jason Fonseca: 'Understanding that the Perth market is underserved in what is already a complex and talent-starved industry, Civic Data is committed to bridging this gap.'
by Mediaweek Admin – Nov 13, 2024

IMAA launches inaugural Queensland 2024/25 Female Leaders of Tomorrow mentoring programme
Sam Buchanan: 'Brisbane is home to a vibrant and growing indie media agency sector and this programme ensures that we are future proofing our talent and the industry.'
by Mediaweek Admin – Nov 13, 2024
