Makayla Muscat
Queensland Police recruits gamers to unlock next-gen talent
The influencer-led gaming campaign was designed to drive recruitment.
by Makayla Muscat – Nov 25, 2025
Oliver Peterson joins ABC Radio Perth as new Drive host
He most recently hosted Perth LIVE, the afternoon program on 6PR Radio.
by Makayla Muscat – Nov 25, 2025
Vevo appoints Teresa Ly as head of sales ANZ
She will lead the network’s sales strategy and client partnerships.
by Makayla Muscat – Nov 25, 2025
Howatson+Company wins ABN Group creative pitch
“We are buoyed that Howatson+Company share our huge ambition for the future.”
by Makayla Muscat – Nov 25, 2025
Seven hails Stuart Broad meltdown as the first great cultural moment of the Ashes
The first meme of this year's Ashes series.
by Makayla Muscat – Nov 25, 2025
Below-the-line spend surges but marketers can't prove impact
Just 2% of senior marketers are very confident in measuring return on BTL marketing investment.
by Makayla Muscat – Nov 25, 2025
Hidden browsers in iOS games drive mobile ad fraud
DoubleVerify’s researchers discovered it after noticing a number of apps with abnormally high impression rates.
by Makayla Muscat – Nov 24, 2025
Innocean relaunches as integrated agency
Creative, media, data and strategy are now united under one roof.
by Makayla Muscat – Nov 24, 2025
Woolworths launches 'Summer of Cricket' spot with Alex Carey
The campaign reinforces Woolworths’ long-term commitment to the sport.
by Makayla Muscat – Nov 24, 2025
Brave and beautifully simple: Australian creatives' favourite campaigns of 2025
With the end of another year fast approaching, the industry shines a light on their favourite creative work.
by Makayla Muscat – Nov 24, 2025
Brittany Higgins steals the room at marie claire’s Women of the Year
Higgins and husband David Sharaz stepped out despite their recent bankruptcy proceedings.
by Makayla Muscat – Nov 21, 2025
Why toddlers are now YouTube's real ad money makers
If you haven't heard certified bangers such as: Daddy Finger, where have you been?
by Makayla Muscat – Nov 21, 2025
