Makayla Muscat
ACMA urges businesses to register SMS sender IDs now
“If a legitimate organisation does not register their sender ID, their messages could be mistaken for a scam.'
by Makayla Muscat – Dec 1, 2025
The Wiggles deny drug endorsement after viral 'ecstasy' video
The children's group said it “does not condone” the use of drugs “in any form.”
by Makayla Muscat – Dec 1, 2025
'Sh*t for poor people': Campbell's exec fired after trashing customers and product
'Who buys our s**t?'
by Makayla Muscat – Dec 1, 2025
'Super group or super gloop': Indies react to Omnicom-IPG deal
“The risk is that as scale increases, local autonomy fades.”
by Makayla Muscat – Nov 28, 2025
IF Coconut Water launches in Australia with giant Bondi refill station
Beachgoers were invited to stop by a three-metre-tall IF Coconut Water bottle.
by Makayla Muscat – Nov 28, 2025
The ‘Bon just got stranger’ with Maxibon’s Stranger Things collab
Stranger Things fans will be able to theorise about ‘the upside-down’ while tucking into a limited-edition 'Bon.
by Makayla Muscat – Nov 28, 2025
News Australia expands leadership team
Taylor Oberman and Sara McKeown have been appointed to newly created roles.
by Makayla Muscat – Nov 27, 2025
Baileys spikes Australia’s late-day latte
‘Afternoon Flip’ will serve bespoke coffee cocktails for a limited time.
by Makayla Muscat – Nov 27, 2025
Video and social roar as Australia’s digital ad market hits $4.6b
The local market remained flat relative to the June 2025 quarter.
by Makayla Muscat – Nov 27, 2025
From Cyber Monday to Cyber Month: Are shoppers switching off?
Australians are expected to spend a record $6.8 billion.
by Makayla Muscat – Nov 27, 2025
Boost Mobile launches ‘works its arse off’ brand platform
The network claims it works “harder than a bin chicken on a Friday night.”
by Makayla Muscat – Nov 26, 2025
ITV appoints Moira Hogan as EVP APAC sales
“ITV Studios is recognised for its exceptional programming across a wide range of genres.”
by Makayla Muscat – Nov 25, 2025
