Makayla Muscat

Australia’s ad market to reach $30.7 billion in 2026
Pure-play internet advertising is expected to climb to 83.5% by 2030.
by Makayla Muscat – Dec 8, 2025

Spilt Milk festival announces major brand partners
The single-day festival will return to Ballarat, Perth, Canberra and the Gold Coast.
by Makayla Muscat – Dec 5, 2025

Bonnie Ilett and Delwyn Smith join Are Media's commercial team
“It’s such an exciting time to join Are Media.”
by Makayla Muscat – Dec 5, 2025

Deakin University launches ‘Together’ via Three Scoops
‘Together, we’re making the wonderful possible’.
by Makayla Muscat – Dec 5, 2025

Martha Stewart replaces Sydney Sweeney as American Eagle's new star
She's the brand's third ambassador in five months.
by Makayla Muscat – Dec 4, 2025

Brisbane International welcomes Champagne Lanson as official champagne partner
Lanson will be served to fans, players and guests across the precinct.
by Makayla Muscat – Dec 4, 2025

Shift 20 launched 80 for 20 program to improve disability representation in advertising
Dylan Alcott: 'This is bloody incredible.'
by Makayla Muscat – Dec 3, 2025

‘It’s survival, not growth’: Experts unpack the fallout from the Omnicom–IPG merger
Job losses and market upheaval.
by Makayla Muscat – Dec 3, 2025

Emotive wins super and retirement platform North
The agency will lead the platform’s brand transformation and upcoming market relaunch.
by Makayla Muscat – Dec 2, 2025

Val Morgan Digital promotes Jack Meldrum to NSW sales director
He will be responsible for driving revenue growth.
by Makayla Muscat – Dec 2, 2025

Violet Crumble and HiSmile drop honeycomb-chocolate toothpaste
An unexpected twist on everyday brushing.
by Makayla Muscat – Dec 2, 2025

Brand in crisis? Experts explain how to avoid getting cooked like Campbell’s
Can the soup company recover?
by Makayla Muscat – Dec 2, 2025
