Makayla Muscat
What adland is looking for in 2026
Innovation, collaboration and adaptability.
by Makayla Muscat – Dec 16, 2025
TRA warns brands are losing trust to AI platforms
They've become the equivalent to the white coats seen in toothpaste ads.
by Makayla Muscat – Dec 16, 2025
Virgin Australia adds extra flights for Rock ’n’ Grohl weekend
Get ready Foo Fighters fans.
by Makayla Muscat – Dec 16, 2025
Nath and Emma locked in for 2026 as 2DayFM backs breakfast duo through ratings slump
The announcement follows Jimmy Smith's departure.
by Makayla Muscat – Dec 12, 2025
Dentsu Creative research predicts 'Generative Realities' shaping consumer behaviour in 2026
‘Generative Realities’ explores the forces shaping consumer behavior.
by Makayla Muscat – Dec 12, 2025
No-frills, big thrills: Australia’s most memorable Christmas ads
For 2026, brands are prioritising identity.
by Makayla Muscat – Dec 12, 2025
SCA WA signs three year media deal with Perth Bears
Remi Barley: 'This collaboration marks an exciting chapter for rugby league in Western Australia.'
by Makayla Muscat – Dec 12, 2025
Gagan Batra: Hybrid tech roles to replace traditional marketing in 2026
“We’ll see the death of traditional marketing titles.”
by Makayla Muscat – Dec 11, 2025
Who knew we were this prudish? The ads Australians couldn't handle in 2025
Turns out, when it comes to advertising, Aussies may be as easy going as we think we are.
by Makayla Muscat – Dec 11, 2025
Green Hat wins North media pitch
The collaboration reflects the business’s commitment to innovation and customer-centric communication.
by Makayla Muscat – Dec 10, 2025
Edgell celebrates a century with summer cricket partnership
A three-part video series brings Edgell’s ‘Grown For This’ platform to life.
by Makayla Muscat – Dec 9, 2025
Brands chasing AI and flash sales risk hollow campaigns
“It’s like your Nanna giving you socks every year,”
by Makayla Muscat – Dec 9, 2025
