Makayla Muscat
Ashes smashes Australian viewership records across all platforms
Viewers were, clearly, bowled over.
by Makayla Muscat – Jan 9, 2026
Porter Novelli senior leadership trio exits
The move comes after more than a decade each at the communications firm.
by Makayla Muscat – Jan 9, 2026
IAB Tech Lab unveils Agentic Roadmap for advertisers
The aim is to teach the industry how to scale buying and selling.
by Makayla Muscat – Jan 8, 2026
TVNZ and ITV Studios renew longstanding partnership
Premium drama, non-scripted and entertainment programming.
by Makayla Muscat – Jan 8, 2026
7-Eleven Australia partners with Dakar Rally winner Daniel Sanders
The partnership also connects to 7-Eleven Australia’s long-standing relationship with Mobil.
by Makayla Muscat – Jan 8, 2026
Podcasts crash the Golden Globes and claim their place at the top table
So, what does it mean for creators Down Under?
by Makayla Muscat – Jan 7, 2026
Celebrity-led campaigns in 2025: The best and the worst
Uber Eats, Liquid Death, Dutch Barn Vodka?
by Makayla Muscat – Dec 19, 2025
Dodo Australia unveils No Regret Internet via ATime&Place
Australians are bombarded with information around the nbn speed upgrade.
by Makayla Muscat – Dec 18, 2025
Marketing budgets are shrinking and AI is the last line of defence
The advertising market is tightening.
by Makayla Muscat – Dec 18, 2025
TAG appointed to lead Portsea Golf Club’s centenary strategy
Exploring the early years, people and stories that shaped it.
by Makayla Muscat – Dec 18, 2025
The campaigns that actually made people laugh in 2025
They didn’t play it safe, didn’t chase jury approval and were genuinely funny.
by Makayla Muscat – Dec 17, 2025
Deep Media expands into Melbourne
Luke Burr joins as head of sales.
by Makayla Muscat – Dec 16, 2025
