Natasha Lee

How Nutella’s space stunt delivered a viral spike most campaigns can’t buy
One small step for man, one giant leap for Ferrero.
by Natasha Lee – Apr 8, 2026

‘We became the act’: Marty Sheargold on how he and Kyle Sandilands became victims of their on-air personas
Sheargold said audiences often misunderstand commercial radio, especially when personalities push boundaries for cut-through.
by Natasha Lee – Apr 8, 2026

OMA announces finalists for 2026 Industry Awards
The awards recognise individuals, teams and organisations contributing to the development of the OOH industry.
by Natasha Lee – Apr 7, 2026

Netflix unveils Playground as alternative to ad-supported kids apps
The app offers a library of games and interactive experiences built around children’s franchises.
by Natasha Lee – Apr 7, 2026

Nutella turns NASA airtime into viral brand gold
Zero gravity, extreme exposure.
by Natasha Lee – Apr 7, 2026

Lancôme taps Megan Gale for Forbes Women’s Summit 2026 partnership
The six-month partnership will span print, digital, social and event channels.
by Natasha Lee – Apr 7, 2026

'Beware the TV guy on radio': Claims Stefanovic's potential ARN move was in works for some time
Sources have told <i>Mediaweek</i> the speculation is consistent with earlier internal discussions about Stefanovic.
by Natasha Lee – Apr 7, 2026

IMAA Spotlight: Ben Henzell on why indie agencies are outpacing the big guys
'Indies can adapt faster - especially with AI changing how work gets done.'
by Natasha Lee – Apr 7, 2026

Macca’s turns Drive Thru into KPop battleground in Akcelo play
It's all part of a broader global campaign rolling out across multiple markets.
by Natasha Lee – Apr 2, 2026

Bastion Brands appoints Dan King managing director as Simon Davies exits
The leadership change comes as Bastion Brands continues to grow within Havas Group ANZ.
by Natasha Lee – Apr 2, 2026

EXCLUSIVE: From the M5 to market: How Laura Bouchet sparked Triple M’s cheeky breakfast blitz
The network extends its Beau, Cat & Woodsy campaign, leaning into Sydney radio shake-ups with a cheeky TVC.
by Natasha Lee – Apr 2, 2026

Nath and Emma lean into ‘kindness’ play as Sydney breakfast battle heats up
'From the outset, for us, we really wanted this show to feel positive and like a big warm hug'.
by Natasha Lee – Apr 2, 2026
