Natasha Lee
TikTok forecasts $100bn creator economy surge in Australia by 2030
New data argues that creator content is shifting from a brand awareness tool to a measurable performance channel.
by Natasha Lee – Apr 2, 2026
IMAA Spotlight: How Justine Butler helped shape Media Merchants’ indie playbook
Butler lifts the lid on Media Merchants, from its fast-paced retail roots to its evolving role in retail media and data.
by Natasha Lee – Apr 2, 2026
Susie Jones named SPA Commissioner of the Year
The award is voted on by SPA members.
by Natasha Lee – Apr 1, 2026
Common signs BackChat Studios in sports content push
The move aims to grow its sports content and expand commercial and distribution opportunities.
by Natasha Lee – Apr 1, 2026
Acast signs Abbie Chatfield podcast in multi-year deal
It brings the podcast back to its original platform.
by Natasha Lee – Apr 1, 2026
Sydney Film Festival drops first titles ahead of 200-plus program reveal
Australian stories lead the charge with urgent and intimate perspectives.
by Natasha Lee – Apr 1, 2026
Jackie O's bestie Gemma O'Neill breaks silence after media scrutiny over Instagram exit
'The reality was that I was receiving a level of online abuse that was quite frankly disgusting and felt very scary'.
by Natasha Lee – Apr 1, 2026
Live Nation research highlights Gen Z shift to live experiences and fandom
The data shows that live music and community are reshaping brand engagement.
by Natasha Lee – Apr 1, 2026
Why Australia’s Boomtowns deserve a bigger place in national media plans
Marketers urged to rethink media plans as regional Australia’s growth and trusted audiences reshape reach strategies.
by Natasha Lee – Apr 1, 2026
ARN revenue and EBITDA slide as CEO breaks silence on Kyle and Jackie O
HY25 shows a drop in earnings and a sharp decline in revenue.
by Natasha Lee – Mar 31, 2026
Initiative promotes Paige Wheaton to National Managing Director
It comes as as the agency restructures its leadership model to support national alignment and client growth.
by Natasha Lee – Mar 31, 2026
Digital bank Up appoints new heads of brand and product
The appointments come as Up continues to grow its customer base.
by Natasha Lee – Mar 31, 2026
