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Natasha Lee

Joined 20252119 posts
NL
Thinkerbell helps Judo Bank romance SMEs with bold Valentine’s Day play
Creative

Thinkerbell helps Judo Bank romance SMEs with bold Valentine’s Day play

The work occupies emotional territory usually reserved for consumer brands.

by Natasha LeeFeb 17, 2026

Anderson Cooper exits 60 Minutes as Bari Weiss reshapes CBS News
News

Anderson Cooper exits 60 Minutes as Bari Weiss reshapes CBS News

It brings an end to a two decade long tenure on the network.

by Natasha LeeFeb 17, 2026

CRA poaches Nine growth executive Helena O’Dowd to drive audio’s commercial push
Audio

CRA poaches Nine growth executive Helena O’Dowd to drive audio’s commercial push

O’Dowd will oversee industry-wide initiatives within CRA’s 2030 Strategic Plan.

by Natasha LeeFeb 17, 2026

'Unskippable and unmissable': oOh!media's CEO on why OOH is at the front of media spend
Out-of-Home (OOH)

'Unskippable and unmissable': oOh!media's CEO on why OOH is at the front of media spend

James Taylor believes the secret lies with OOH's ability to maximise exposure in an increasingly fragmented media landscape.

by Natasha LeeFeb 17, 2026

Context over clicks: How creators are fixing retail media’s trust problem
Opinion

Context over clicks: How creators are fixing retail media’s trust problem

Social commerce has matured from an emerging trend to a dominant force.

by Natasha LeeFeb 17, 2026

SunRice bets on cultural authenticity with first multicultural campaign
Creative

SunRice bets on cultural authenticity with first multicultural campaign

The ambition is to connect directly with two of Australia’s most influential rice-consuming audiences.

by Natasha LeeFeb 16, 2026

AFR launches 'It’s Not For Everyone' campaign as Nine sharpens premium publishing strategy
Publishing

AFR launches 'It’s Not For Everyone' campaign as Nine sharpens premium publishing strategy

It signals a deliberate shift in how Nine’s flagship business masthead frames its value.

by Natasha LeeFeb 16, 2026

Michael Stephenson’s turns iHeartLIVE into proof of ARN's ‘entertainment company’ shift
Radio

Michael Stephenson’s turns iHeartLIVE into proof of ARN's ‘entertainment company’ shift

“Vision is easy, execution is everything,” Stephenson said, as ARN looks to monetise live events beyond radio.

by Natasha LeeFeb 16, 2026

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