Tom Gosby
2025 Trends data reveals consumers seek value, trust, and humanity
WARC’s 2025 Consumer Trends report highlights how cost-of-living pressure, creator trust, AI agents and social shifts are changing global buying behaviour.
by Tom Gosby – Jul 23, 2025
The Aunties launch ‘Founders & Freelancers’ to support Australia’s self-employed creatives
The Aunties has unveiled Founders & Freelancers, a new event series aimed at supporting self-employed women and gender-diverse professionals in media, marketing, and creative industries.
by Tom Gosby – Jul 23, 2025
TV Ratings Tuesday 22 July 2025: The Chase closes in on Tipping Point
The Chase Australia is gaining ground on Tipping Point, with both quiz shows drawing strong national audiences in Tuesday's ratings race.
by Tom Gosby – Jul 23, 2025
News Corp launches The Ultimate Guide to unify eight major sales events
News Corp Australia has introduced The Ultimate Guide, a retail media solution combining eight key shopping events under a single campaign banner.
by Tom Gosby – Jul 23, 2025
Report predicts 'transformational' salary raises for media professionals in FY26
Hays’ FY25/26 Salary Guide shows media professionals are both top of the list for big salary bumps and bottom for satisfaction, highlighting a disconnect employers must address.
by Tom Gosby – Jul 23, 2025
IMA B2B appoints new creative director to "drive business results"
IMA B2B has named award-winning creative Simon Gaffney as creative director, strengthening its strategic and storytelling capabilities.
by Tom Gosby – Jul 23, 2025
QMS and L’Oréal debut Australia's first 30-second 3D DOOH ad for Kérastase
L’Oréal and QMS launch a cutting-edge digital out-of-home campaign for Kérastase Gloss Absolu, marking a first for 30-second full motion 3D OOH in Australia.
by Tom Gosby – Jul 23, 2025
ANZ leads APAC in brand safety, says DoubleVerify
Australia and New Zealand led APAC in brand suitability improvements, but still face challenges in attention and ad fraud, according to DoubleVerify’s 2025 Global Insights report.
by Tom Gosby – Jul 23, 2025
Dave Cameron breaks his silence after SCA exit
Dave Cameron has broken his silence following his exit as Southern Cross Austereo’s Chief Content Officer, marking the end of a 32-year tenure.
by Tom Gosby – Jul 22, 2025
Gatorade tackles teen sport dropout with Fuel Tomorrow campaign
Gatorade has launched its global Fuel Tomorrow initiative in Australia, addressing teen sport dropout by targeting confidence as a key barrier.
by Tom Gosby – Jul 22, 2025
Akcelo creates Group Director of Technology role to drive tech and innovation leadership
Jayde Smith joins Akcelo as Group Director of Technology, following nearly a decade at DDB Group Australia.
by Tom Gosby – Jul 22, 2025
TV Ratings Monday 21 July 2025: Seven wins total viewers, Nine strong across demos
While Seven News secured the highest overall reach, Nine’s lineup dominated younger and grocery-buying audiences.
by Tom Gosby – Jul 22, 2025
