Vihan Mathur

Omnicom just ate Interpublic and now Nick Garrett wants culture to eat strategy
'If you don’t get the people right, it doesn’t count for anything.'
by Vihan Mathur – Nov 28, 2025

Media Movers: Lauren Joyce, Taylor Oberman, Sara McKeown, Ben Kimber, and Mark Beretta
Plus: Nandor Locher, Sean Barrett, Moira Hogan, Terri Hall, Penny Fowler and more.
by Vihan Mathur – Nov 28, 2025

Coles shifts into festive gear with Samsung TV Plus partnership
Dervla McGivern: 'Our strategy was to meet audiences where the magic already lives.'
by Vihan Mathur – Nov 28, 2025

Seven brings six-night special report investigating social media ban
The full six-night series begins Sunday at 6.00pm on Seven and 7plus.
by Vihan Mathur – Nov 28, 2025

TRA appoints Terri Hall as managing partner
More appointments to come as the business continues to scale.
by Vihan Mathur – Nov 28, 2025

Havas PLAY spreads across ANZ to create 'cultural playgrounds'
Nick Smith “Brands can no longer rely on reach alone, they need resonance."
by Vihan Mathur – Nov 27, 2025

News Australia launches copyright licence for corporate confidence
A safeguard license in an era of misinformation and disinformation.
by Vihan Mathur – Nov 27, 2025

Omnicom completes IPG acquisition to become world’s largest agency group
Interpublic exits the stage after a 65-year run.
by Vihan Mathur – Nov 27, 2025

Virgin Active taps Connected Media as lead media agency
This win was preceded by agency’s recent appointment by tonies.
by Vihan Mathur – Nov 27, 2025

McDonald’s opens a portal into the world of Stranger Things
If the Upside Down serves burgers like this, maybe it is worth the risk.
by Vihan Mathur – Nov 27, 2025

Meet the Australian AI tool that knows you better than you do
Hey Compono, who am I?
by Vihan Mathur – Nov 27, 2025

Belle honours 15 years with 2025 interior design awards
Tanya Buchanan said the anniversary highlights the strength of the awards and the dedication of its partners.
by Vihan Mathur – Nov 27, 2025
