Vihan Mathur
One billion reasons why creator marketing matters
Creator work is no longer an add-on or a quirky media line; it’s become essential.
by Vihan Mathur – Nov 21, 2025
Hatched appoints Louise Noble as Client Partner
She shifts from a holding company to an independent agency for the first time.
by Vihan Mathur – Nov 20, 2025
EssenceMediacom keeps NRL in its camp
The renewal reinforces the strength of the partnership.
by Vihan Mathur – Nov 20, 2025
Saatchi and Saatchi appoints Leif Stromnes as Chief Strategy Officer
Leif Stromnes replaces Rachel Walker.
by Vihan Mathur – Nov 20, 2025
Prophet hires talent Bec Geyer to new Head of Talent and People
Her role is effective immediately.
by Vihan Mathur – Nov 20, 2025
Salty Games strategically taps Orange Line to bring outback to life
The game blends outback realism, a rugged aesthetic and a community-first identity.
by Vihan Mathur – Nov 20, 2025
Re levels up with Kiranpreet Kaur Dhillon as group strategy director
Dhillon will lead Re’s strategy offering across a portfolio that includes Commonwealth Bank, Woolworths and Youi.
by Vihan Mathur – Nov 20, 2025
Sticki appoints Bridget Tenison Woods amid growth
Bridget “Sticki’s growth is no accident, the team is sharp, fast, and deeply committed."
by Vihan Mathur – Nov 19, 2025
ABC Melbourne's Sharnelle Vella shares baby news
ABC Radio Melbourne will announce a temporary co host to join Bob Murphy in the new year.
by Vihan Mathur – Nov 19, 2025
Val Morgan Digital lands exclusive Vox Media partnership
The deal expands on Val Morgan Digital’s five year partnership with PS.
by Vihan Mathur – Nov 19, 2025
Petal & Pup pops up at Bondi with summer ‘passport’ experience
It celebrates summer, encouraging self-expression and giving women the confidence to feel their best.
by Vihan Mathur – Nov 19, 2025
Sydney Opera House to serve Pommery Champagne as partners
A Champagne is best when served chilled.
by Vihan Mathur – Nov 19, 2025
