beIN SPORTS partners with The Sporting News to drive commercial expansion in AUNZ

The Sporting News is expanding its network following an agreement with beIN SPORTS in the commercialisation of its SVOD, website and social sports offering.

As part of the agreement, The Sporting News will be assisting beIN SPORTS in commercialising its platform and sports content in Australia and New Zealand.

beIN SPORTS offers 4,000 live events per year, including on-demand football content, like LaLiga, Serie A, Bundesliga, English Football League with events like the Carabao Cup and the Championship, lus Scottish Professional Football League, Africa Cup of Nations, and more.

beIN Asia Pacific director, distribution & country manager, ANZ, John Armitage, said: “As we continue to expand our footprint in Australia and New Zealand, we are thrilled to collaborate with The Sporting News in commercialising the beIN SPORTS platform and sports content across these key markets. The Sporting News’ deep market knowledge and proven track record in driving premium advertising opportunities will be instrumental in maximising the value of our offerings. Together, we aim to create new avenues for brands to engage with a highly passionate and diverse audience."

Wade Maris

The Sporting News executive vice president ANZ and SEA lead, Wade Maris, said: “The addition of beIN SPORTS into our network offering further solidifies our position as a global leader in sport and complements our burgeoning streaming offering with the popular NFL League Pass, DAZN and US Basketball Streaming League Pass in Australia.

“With beIN SPORTS line-up of European and English football, and premier tennis tournaments, as well as our NFL and American Basketball games, Sporting News will provide a powerhouse offering to advertisers in Australia during spring and summer, when local winter footy codes wrap up and when and we really step in as a leader in live sports consumption. We are excited to welcome beIN SPORTS to our network.”

The Sporting News states it will announce further representation partnerships shortly.