Brands take the stage as The Voice launches new season
Charlie Brown: 'The Voice gives brands a powerful platform to connect through music, passion and emotion'.
Seven’s The Voice premiered on Seven and 7plus with a refreshed coaching panel and brand integrations from Shark, Google, Woolworths and more.
The Voice returned to Seven and 7plus, launching a new season backed by a roster of brand partners that embed products and storytelling into the series.
New partners include Seven’s entertainment partner, Shark, alongside Google, Hayu and The Collagen Co. Returning sponsors Woolworths and Open Universities Australia continue their association with the format.
This year’s coaching line-up features international artist Melanie C (Sporty Spice), GRAMMY Award-winner Richard Marx, multi-platinum hitmaker Ronan Keating and genre-defying singer-songwriter Kate Miller-Heidke, with Sonia Kruger returning as host.
Richard Marx on The Voice Australia
Majella Hay, Seven’s Network Director of Content, Unscripted, said: “With a fantastic, fresh, new lineup of coaches in the big red chairs, Sonia returning as host and an incredible group of artists, this year’s season will hit all the right notes with our viewers.”
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Charlie Brown, 7RED Head of Entertainment, said: “The Voice gives brands a powerful platform to connect through music, passion and emotion. In collaboration with our partners, we have crafted market-leading campaigns that embed brands at the heart of The Voice, playing an active role in the show’s storytelling.”
How brands are activating
Shark: An integrated partnership with coach Kate Miller-Heidke produced by the 7RED Engine team, with content also extending into other Seven formats such as Australian Idol.
Google: A campaign highlighting how live music can sound for people who are hard of hearing, showing what’s possible when medical researchers work with Google AI to reimagine hearing aids.
Suzana Ristevski, Google Australia Chief Marketing Officer, said: “We look forward to collaborating with The Voice to highlight how live music can sound for people who are hard of hearing - and show that more’s possible when medical researchers join forces with Google AI to deliver clearer sound to more people.”
Audience context and recent accolades
The 2024 season reached 10.6 million Australians on Seven and 7plus across its 11‑week run, up 9 per cent on 7plus year-on-year. The 2024 Grand Finale reached 2.31 million Australians with a national total TV audience of 1.08 million and was up 20 per cent on 7plus compared to 2023.
Earlier this month, The Voice won the 2025 TV WEEK Logie Award for Best Entertainment Program. For more on this season’s line-up, see Mediaweek’s preview: Melanie C spices up The Voice.
