Dabble welcomes Daniel Ricciardo as brand partner

Dabble, the Australian-born social betting platform, has named former Formula 1 driver Daniel Ricciardo as a brand partner as part of its international expansion and lifestyle strategy.

The partnership introduces "Dabble Dan's Tailgate Service," a campaign designed to engage sports fans through pre-game tailgate experiences. The initiative will run across key markets including the US, UK, and Australia, offering users a chance to attend an NFL tailgate in Texas with Ricciardo.

"This is my true passion now," Ricciardo said. "With Dabble in my corner, we're taking tailgating to the next level."

Known for its community-focused and content-driven approach to wagering, Dabble views this partnership as aligned with its aim to combine betting with culture and fandom.

"Tailgating, like Dabble, is about more than just the game — it's about community, the banter and bringing people together," said Emilie Jirsch, Chief Marketing Officer at Dabble. "Daniel embodies that spirit, which is why this partnership made perfect sense."

The campaign forms part of Dabble's broader goal to redefine the role of sports betting through interactive, fan-first experiences. Ricciardo's involvement reflects a growing trend of elite athletes leveraging personal brands into lifestyle initiatives beyond their sporting careers.

Founded in Albury in 2020, Dabble has amassed over three million users and now operates across Australia, the United States, and the United Kingdom.

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