Petbarn launches Puppy and Kitten Club via Howatson+Company
"It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that."
Petbarn has introduced its new Puppy and Kitten Club with a campaign via creative agency Howatson+Company.
The Club aims to support pet owners during the first year of their pet's life, offering resources, including advice, rewards, and savings.
The launch campaign centres around a film that focuses on the bond between new pet owners and their pets. Directed by Arundati Thandur from FINCH, the film features a cover of Love is All Around, originally made famous by Wet Wet Wet.
[embed]https://vimeo.com/1000537742[/embed]
“There are three universal truths that make the fabric of Petbarn unique, firstly our employee engagement scores tell us that our team members love what they do, our NPS data shows us that pet parents love Petbarn and most of all we know that pets love coming to Petbarn," said chief customer officer of Greencross Pet Wellness Company, Nicholas Adams.
"The Petbarn Puppy and Kitten Club gives pet parents everything they need from advice, rewards to savings – doubling down on our commitment."
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
The campaign, which officially launched on 18 August, is supported by a media mix of broadcast, digital, and outdoor.
"We needed to show that Petbarn is the place to go for all things puppies and kittens," added Howatson+Company creative directors, Jared Wicker and Elaine Li.
"It just so happens that puppies and kittens are the most salient and loved assets of all time. So we went all in on that, from the lyrics of our song, to our set design, to showing as many breeds into the ad as possible."
The work for Petbarn comes on the heels of Howatson+Company's recent appointment by DuluxGroup as the creative agency of record for its adhesives and sealants business, Selleys. The appointment followed a competitive pitch process and is effective immediately.
Credits: Agency: Howatson+Company CEO: Chris Howatson Chief Creative Officer: Gavin Chimes Chief Media Officer: Sasha Smith Creative Directors: Jared Wicker and Elaine Li Head of Production: Holly Alexander Head of Craft: Ellena Mills Senior Art Director: Tom MacPhail Senior Copywriter: Maddie Semit Associate Design Director: Jo Cao Strategy Director: Georgia Pritchard Group Business Director: Belle Simmonds Senior Business Manager: Lucy Stock Producer: Charlotte Breene Editor: King Young Vocals: Simon Friedlander Media Director: James Frith and Jamie Nelson Senior Media Manager: Monica Doan Media Manager: Carla Ishak, Nicky Ta and Iris Hsieh
Client: Petbarn Chief Customer Officer: Nick Adams Head of Retail & Integrated Marketing: Sumeena Parimu Creative Director: Kate Napier Marketing Manager: Faye Andrews
Production Company: Finch Director: Arundati Thandur Executive Producer/MD: Corey Esse Executive Producer: Loren Bradley Producer: Bryce Lintern Animal Wrangler: Suzanne Richards, Action animals DP: Campbell Brown Production Design: Ella Butler Colourist: Matt Fez
Post Production: Heckler
Sound Design: Mosaic Music & Sound
Music Supervisor: Anton, Trailer Media
