Alice Coulthard appointed as We Are Social general manager
• She will be responsible for overseeing business operations and driving growth in creative momentum
Alice Coulthard has been appointed as general manager of We Are Social, as the creative agency continues to expand following recent key appointments last year.
Coulthard joins the social creative agency after just over three years at Ogilvy PR Australia, starting in the associate director role in 2018 before moving up to director in 2020.
She brings 15 years of experience and was also previously in senior account leadership roles at Seen Connects in London and Pulse in Sydney. In the past, she has worked with brands such as Ford, Telstra, Expedia, Kimberly-Clark, Getty Image, eBay, Microsoft and Coca-Cola.
In the role, Coulthard will be responsible for overseeing the operations of the business and assist with driving the continued growth in creative momentum.
She will work across all agency departments and support all We Are Social clients, including Samsung, Foxtel, Audi, Kathmandu and Zip.
Coulthard said of her appointment: "We Are Social has a market-leading approach to socially-led creative and as the social and cultural landscape continues to evolve, I am excited to work with the team to develop ideas worth talking about for our clients and build an environment that nurtures and propels great talent to lead those conversations.
"I will work closely with the leadership team to support the growth of our in-house production offering, We Are Social Studios, managing the operations and supporting our talent in another year of growth."
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We Are Social CEO Suzie Shaw commented: "The very best thing about growth is being able to bring great new people into the business, like Alice. When we went looking for someone who could help us operationalise our recent growth, she came highly recommended and it’s fair to say she’s hit the ground running.
"Anyone who’s worked with Alice before will attest to her rigour, team leadership skills, and understanding of agency culture. We’re delighted she chose to take the next step in her career with us," she added.
Last year, We Are Social announced the key appointments of Caitlin Hislop as head of strategy and Sarah Macrae as editorial director.
