CNBC appoints WeThinkMedia as rep in Australia and New Zealand

CNBC has appointed WeThinkMedia to exclusively represent its advertising business in Australia and New Zealand, effective immediately.

Emma Sirca, Vice President, APAC Ad Sales and Client Partnerships of CNBC International, said: “CNBC remains the number one business and financial news network across the region, with a dedicated news bureau in Sydney focusing on telling the Australian business story to our global audience. With consistently strong double-digit audience growth year-on-year in both our TV viewership and online readers in Australia, we made the decision to increase our commercial presence in this key market. We’re delighted to be partnering with WeThinkMedia to allow easier access for even more Australian clients to engage our network’s influential C-suite audience.”

Peter Wiltshire, Founder and Director, WeThinkMedia, said: “CNBC offers advertisers direct access to a high value, high yield audience. These aspirational, affluent, influential and decisive consumers turn to CNBC to both stay informed and to get ahead: some 84% of CNBC’s audience take action upon seeing the content – whether making a business decision; buying or selling shares; conducting further research on a company, market or issue; or discussing the subject matter with others. The early market response has been fantastic as we present the CNBC offer to advertisers.”

CNBC joins WeThinkMedia’s portfolio of media brands that includes The New York Times, New Zealand digital outdoor company LUMO, and foundation client MediaWorks New Zealand.