Guideline SMI to share what's next for Australia's booming Retail Media sector

Retail Media is booming in Australia, with the nascent market tipped for meteoric growth in the next five years - but how does it compare to other global markets?

Guideline SMI’s APAC managing director, Jane Ractliffe, will share insights into Australia's retail media landscape and its overseas equivalents, focusing on the US, in an exclusive webinar presentation in partnership with Mediaweek this Thursday.

The webinar will draw from Guideline SMI’s local and international historical database to recap the highlights from 2023 and explore the categories that are yet to return to pre-Covid levels.

The presentation will also examine forward pacings data for 2024 to identify ad spend trends, the key media channels poised for growth, and the product categories most likely to deliver above-average growth this year. 

It will delve into sectors such as Retail Media, Programmatic and Australia's vibrant Connected TV market. 

Ractliffe will also examine the potential impact of major events such as the Olympics, the US Presidential election, and ongoing global uncertainty while also forecasting the media trends set to dominate the industry over the next 12 months.

Ractliffe will be joined by media industry heavyweights GroupM chief investment officer Melissa Hey, Omnicom Media Group chief investment officer Kristiaan Kroon, and Nunn Media Sydney managing director Chris Walton.

The media experts will break down the trends and report their findings to provide an in-depth analysis of the key factors steering ad market demand in 2024 via a panel discussion hosted by Mediaweek’s group managing editor, Danielle Long. 

Ractliffe said: “The 2024 media year looks set to be incredibly vibrant with a number of major events – including the Paris Olympics – and with so much on the agenda, this webinar is vital to media stakeholders’ understanding of what to expect from an ad demand perspective as these events play out.

“We’ll be taking attendees through these key issues and how we see the ad market reacting across both key product categories and media based on reactions to similar events in the past. The webinar will give attendees a solid starting point for understanding how the media year will play out.” 

The webinar will take place this Thursday, 22 February.

Click here to secure your webinar ticket and exclusive access to Guideline SMI’s latest ad spend data.