Guideline SMI
Showing 1 - 10 of 11 results
Digital, outdoor, and cinema propel growth in CY2024: SMI
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
by Emma Shepherd – Feb 3, 2025
Outdoor advertising grows 15.8% in September: SMI Report
Jane Ractliffe: "It's clear many product categories are moving their media investments from both Digital and Television to Outdoor as we’re seeing large category share swings."
by Alisha Buaya – Nov 1, 2024
Ad demand down 1.1% in June, OOH jumps 14.2%: Guideline SMI
"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second quarter, the calendar year-to-date and financial year periods."
by Alisha Buaya – Aug 2, 2024
Outdoor media up 1.6% as regional TV and radio stay flat: Guideline SMI
Calendar year-to-date results show the market is back just 2.1%.
by Alisha Buaya – Jul 2, 2024
April ad spend back 5.6%, but news grows 1.8%
"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from the food delivery subcategory."
by Alisha Buaya – Jun 4, 2024
Ad market falls 6.6% in March, 3.7% in Q1: Guideline SMI
Jane Ractliffe: "It seems as though most marketers are adopting a more cautious approach to their ad budgets in the first half of this year."
by Alisha Buaya – May 2, 2024
"Very hard not to grow" Guideline SMI predicts growth for Australian ad market in 2024
A soft start to 2024 will shift with the market set for a strong second half.
by Mediaweek Admin – Feb 23, 2024
Guideline SMI to share what's next for Australia's booming Retail Media sector
An exclusive webinar this week will give attendees "a solid starting point for understanding how the media year will play out.”
by Mediaweek Admin – Feb 19, 2024
Guideline SMI's Jane Ractliffe predicts "vibrant" year for media
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
by Mediaweek Admin – Feb 15, 2024
Ad spend fell in 2023 but delivered second-largest annual spend ever
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
by Talon Admin – Feb 5, 2024
