Ipsos announces Troy Kohut as director of Ipsos Understanding Unlimited

Ipsos Australia and New Zealand CEO, Simon Wake, has announced the appointment of Troy Kohut as director of Ipsos Understanding Unlimited (Ipsos UU) in Sydney.

Kohut has 25 years’ experience in market research, covering both consumer and B2B research with a focus on product/service development, customer experience and path to purchase. He has worked in Canada, the US, China, India, the UK, Middle East, Australia and New Zealand.

He joins Ipsos from Ruby Cha Cha where he was general manager. Kohut has also worked with PlayMR, Qantas, Roy Morgan Research, Nielsen and Frost & Sullivan over his career.

Ipsos UU is the world’s leading qualitative research community that focuses on collaborative environments for brands to interact with consumers in real-time, with innovative research methods. In his role, Kohut will be responsible for driving growth in Australia’s east coast markets, engaging with and managing local and global client relationships, continuing to develop Ipsos’s qualitative capabilities while using his broad global experience to collaborate across the Ipsos business.

Commenting on the appointment, Wake said: “Ipsos UU is about enabling people-led research while leveraging qualitative and quantitative methodologies which continues to be an important tool for our clients. Troy brings an incredible research pedigree to Ipsos and we’re really excited to see his impact on Ipsos UU’s commercial offering and the wider Ipsos team.”

Kohut said: “My passion is understanding what motivates and drives choice in a time of constant change. But I also think that research generally, and qualitative research in particular, is at a crossroads where a confluence of changing attitudes, generational shifts and new technology collide to challenge how we conduct and use research. I want to be at the forefront of this change. That is why I am excited to by joining Ipsos. They are forward looking, innovative and not afraid to change to better meet the needs of clients.”

Kohut’s appointment is effective immediately.