Ipsos
Showing 1 - 10 of 65 results
From pixels to people - mastering AI and empathy for brand success
Brands must master AI search while balancing human insight to build trust and long-term value.
by Natasha Lee – Mar 11, 2026
Ipsos iris: Aussie sports sites and apps soared in September as finals fever gripped the nation
Australians are now spending nearly five hours each day consuming news content.
by Talon Admin – Oct 23, 2025
Ipsos iris: 21 million Australians consume news online as The Australian surges and Daily Mail drops
Australians are now spending nearly five hours each day consuming news content.
by Talon Admin – Sep 22, 2025
Interest in Indigenous issues falls to five-year low, Ipsos finds
Younger Australians remain engaged, but national interest in Indigenous affairs has dropped to its lowest point since 2020, according to Ipsos' annual study.
by Tom Gosby – Jul 23, 2025
Australians lock in record online entertainment and news engagement in May
Australians spent 5.3 hours in May consuming news content online, up 8.4% year on year.
by Natasha Lee – Jun 24, 2025
AI use surges as Australians embrace artificial intelligence tools
A total of 12.7 million Australians accessed an AI tool during April.
by Natasha Lee – May 21, 2025
Mediaweek is now Australia’s most-read digital media news brand among its direct competitors
The 2025 Mediaweek leadership team is driving the brand’s continued momentum.
by Mediaweek Admin – Mar 24, 2025
News Corp Australia tops recent Ipsos rankings
Mick Carroll: 'Our newsroom strategy over the summer period has proved immensely successful'.
by Natasha Lee – Feb 24, 2025
Ipsos iris: Health websites and apps reach 18.4 million Australians
The fitness and exercise sub-category experienced the most notable increase.
by Natasha Lee – Feb 24, 2025
Ipsos expands Aussie footprint with Whereto Research acquisition
The acquisition creates an industry-first powerhouse.
by Natasha Lee – Jan 31, 2025
