Ipsos launches employee experience research and advisory practice
Simon Wake: "Wendy, Matt and Colin’s credentials are impeccable"
Ipsos has announced the launch of its employee experience research and advisory practice following the recent acquisition of Big Village Australia.
The new practice will be led by Wendy McInnes, as director of employee experience, and Colin Ireland, research director.
The practice’s dedicated team of employee research specialists and survey platform developers, led by director, XM Technology, Matthew Pickett, have been delivering some of the largest and most complex employee experience programs across the region for more than a decade.
These programs help company leaders engage employees, cultivate a high-performing culture, capitalise on talent, link people and business strategies, differentiate customer experiences, and outperform commercially.
Workplace dynamics have changed dramatically since 2020. The team will be focused on helping Ipsos’ clients create high performing and innovative workplaces that are future fit.
McInnes said: "Employees are at the heart of business success and our specialism in employee experience means that Ipsos is now able to provide clients with the most advanced research and advisory solutions in the areas of employee experience, workplace culture, leadership and change management."
Simon Wake, CEO Ipsos Australia, said: "Wendy, Matt and Colin’s credentials are impeccable, with more than 30 years’ experience in advising both government and commercial clients on data-led employee insights, driving employee engagement and performance."
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Last month, Ipsos has announced the acquisition of the insights business of Big Village Australia, covering public sector market research, employee research and customer experience.
The acquisition enhances the market research company’s position in the Australian market and strengthens its capabilities in the government and social sectors as well as customer and employee experience.
It also contributes to Ipsos’ 2025 growth plan, strengthening the global public affairs business.
The acquisition is highly complementary to Ipsos’ existing research expertise, bringing large-scale federal government programs. Big Village Australia teams also service multinational clients in the professional services and IT sectors on customer experience metrics as well as conducting extensive programs providing employee experience assessment and advisory services across government and commercial clients.
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Top image: Wendy McInnes, Colin Ireland and Matthew Pickett
