Ipsos to launch self-service market research platform in Australia

Ipsos today announces the launch of Ipsos.Digital, a self-service research platform that offers clients fast, simplified access to global research capabilities and insights.

This end-to-end platform provides access to Ipsos’ fully integrated online panels of consumers and others. Ipsos clients first identify their sample – either targeted at a specific audience, or representative of the general population – from Ipsos’ online samples. The study launches in just a few clicks, receiving automated reports within a matter of hours. Ipsos.Digital offers fully automated online and exportable reports including dashboards, native, PowerPoint, PDF and a cross tabulation tool.

Ipsos has built this tool to provide clients with technology and professional expertise, providing as-needed access to its teams across the world.

“Ipsos.Digital reflects our commitment to outstanding research quality and turning data into actionable truth. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of ‘security, simplicity, speed and substance’,” said Simon Wake, CEO, Ipsos ANZ. 

The Ipsos.Digital platform contains a range of solutions including FastFacts, its do-it-yourself research tool allowing users to build their own questionnaire. Clients can also choose from more than 700 pre-defined sample targets or create their own. Other solutions include two Ipsos flagship tools: InnoTest (concept testing), Creative|Spark, and Creative|Spark Digital (24-hour turnaround creative assessment tool). Digital products Claims, Name, Varieties and Visual Testing also available on the platform.

Ipsos.Digital is now live in 21 countries including Australia, Czech Republic, Peru, Poland, Saudi Arabia, Brazil, Canada, China, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Russia, South Africa, Spain, United Kingdom and United States and will be available in 60 countries by the end of 2021.

“The power of Ipsos.Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world,” Wake said.