Samsung Ads Behind The Screens: Samsung's Ed Love on the move from linear into the streaming environment
Love: "Ad Week is innovative, engaging and fun."
Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park earlier this month. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
Mediaweek chatted with Ed Love, head of business development & content acquisitions at Samsung TV Plus, and asked him about his thoughts on Advertising Week and what brings him to the event.
When asked if there was a moment in his career that stood out to him the most, Love said that before starting at Samsung, he had never heard of Fast TV before.
"I've come from a traditional media background in distribution and before I joined Samsung last year, to be honest, I had never heard of Fast TV before," he said.
"Now, I work in a Fast TV platform and that was the moment for me where I realised that it had been around for a while and I also discovered all these new technologies coming through."
https://videos.mediaweek.com.au/ad_week/Ed_Love.mp4
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Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
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Top image: Ed Love
