Sparro nominated for 2018 Google Premier Partner Awards

Independent digital marketing agency Sparro has been nominated for five of the six 2018 Google Premier Partner Awards.

It has been nominated in the Search Innovation, Mobile Innovation, Video Innovation, Shopping Innovation and Growing Businesses Online categories. Winners of the awards will be announced in October 2018.

The Premier Partner Awards honour innovation in digital marketing. Sparro is part of a select group of specialists that Google recognises as a Premier Partner. To qualify, agencies must pass a series of exams and prove their expertise in using and applying Google’s advertising products.

Sparro co-founder and partner Morris Bryant: “This is the second year that Sparro has been nominated for the Google Premier Partner Awards, and this year we have achieved the most finalists of any agency or company. It’s great that our commitment to innovation is being recognised.”

Last year, Sparro won two Premier Partner awards.

Its new business growth has seen its year-to-date revenue increase by 96%, following 67% revenue growth in 2017. Sparro’s paid media spend for clients is also up 119% YTD in 2018.

The agency was #12 in The Australian Financial Review’s Top 100 Most Innovative Companies list this year.

Sparro’s recent client wins include Seafolly, the NSW Electoral Commission, Rentbetter.com.au, Oxford, Vision6, Healthy Life, LawPath and Grace Loves Lace.

Bryant said: “We are finding an increasing number of brands choosing to partner with independent, agile agencies like us because we offer higher value digital marketing, innovative solutions and deliver strong business growth for our clients.”