TEG appoints Luke Bould as its new chief commercial officer

TEG has announced the appointment of Luke Bould as chief commercial officer.

Bould joins the Sydney office of the entertainment and data analytics business and will report to reporting to TEG CEO Geoff Jones.

The newly appointed chief commercial officer is responsible for all of TEG’s commercial activity, working with all the company’s businesses to identify and drive growth globally.

Bould will also oversee TEG’s communications and corporate affairs function.

Bould brings more than 25 years of experience in sport and entertainment. He has held senior commercial roles at Cricket Australia.

The new TEG CCO was previously chief commercial officer and chief marketing officer of Football Australia. He also boasts a background in music and filmed entertainment with Polygram in the UK.

More recently Bould founded management consultancy alacria, where he is a director.

Jones said of Bould’s appointment: “We are excited to welcome Luke in this vital role as we continue to demonstrate the power of the live experience to connect brands with consumers and generate ROI.

"Luke is a highly experienced executive with a strong track record of delivering commercial growth, digital innovation and creative deals in sport, events, and music. He is a great addition to our Senior Leadership Team," he added.

Bould said of his new role: “I am delighted to join TEG, a great Australian success story that has become one of the world’s top integrated live entertainment businesses.

“It is an exciting time for TEG, with enormous growth opportunities, so I am looking forward to leading the commercial development of the business,” he added.

TEG promotes over 100 diverse events annually: its TEG Live and TEG Dainty divisions have promoted some of the world’s biggest names in live sports and entertainment including Hugh Jackman, Guns N’ Roses, Eminem, Katy Perry, Cirque du Soleil and Jerry Seinfeld.

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Top image: Luke Bould