The Media Store announces Aliya Hasan as new head of strategy

The Media Store has appointed Aliya Hasan as head of strategy, a newly created role that adds further rigour to the independent agency’s established strategy and planning capabilities and further accelerates growth.

The Media Store is one of Australia’s leading independent media agencies with expertise across media strategy, planning, performance, sponsorship, partnership integration, data & analytics, research and insights. The agency’s client list includes Toyota, Lexus, Hino, FCAI, Simply Energy, Travel Texas and more.

Hasan has more than 15 years’ experience as a strategist and has worked with clients including the AFL, Asahi Beverages, Twinings, BMW, MINI, Sukin and MYOB.

Prior to joining The Media Store, Hasan was in a consulting role with Havas Melbourne and has also held senior positions at UM and Vizeum where she was national head of strategic planning.

The Media Store CEO, Stephen Leeds, said: “Aliya is an experienced strategist who has an outstanding record of success including several Effie wins under her belt. She has helped both market leading brands and challenger brands alike which will make her a valuable addition for our clients. We welcome her to The Media Store family and look forward to her contributing to our thought leadership and high performance output.”

Commenting on her appointment, Hasan said: “I’m very excited to be joining The Media Store, an agency that has an established reputation for client intimacy, transparency and effectiveness. I look forward to working closely with our clients to help create memorable brand experiences that connect with the modern consumer. It’s evident that the role of media is becoming increasingly important and truly integrated solutions that genuinely motivate and drive demand are going to have to become the norm rather than the exception. To be part of a team that is consistently delivering to this model and the opportunity to evolve our product was, quite frankly, irresistible.”