Advertising
Latest stories
Who knew we were this prudish? The ads Australians couldn't handle in 2025
Turns out, when it comes to advertising, Aussies may be as easy going as we think we are.
by Makayla Muscat – Dec 11, 2025
'I Hate Ads' study lifts the lid on what turns Gen Z off and what wins them back
Dr Hande Akman: 'We see this report as a rallying cry for the industry.'
by Mediaweek Freelancer – Dec 5, 2025
Martha Stewart replaces Sydney Sweeney as American Eagle's new star
She's the brand's third ambassador in five months.
by Makayla Muscat – Dec 4, 2025
Cover-More leans into 'holiday mum energy' in first major brand campaign via Supermassive
The creative platform will bring its promise of care and protection to life across SVOD, digital, social and OOH.
by Natasha Lee – Dec 2, 2025
'A defining moment for our region': Omnicom Oceania CEO Nick Garrett unveils local leadership and structural changes in AUNZ
Globally, more than 4,000 roles are headed for the chopping block.
by Natasha Lee – Dec 2, 2025
Paul Sinkinson: Why '1950s thinking' beats AI trends and 'junk' metrics
Why marketers need to stop just 'harvesting demand'.
by Duane Hatherly – Nov 28, 2025
Boost Mobile launches ‘works its arse off’ brand platform
The network claims it works “harder than a bin chicken on a Friday night.”
by Makayla Muscat – Nov 26, 2025
Woolworths launches 'Summer of Cricket' spot with Alex Carey
The campaign reinforces Woolworths’ long-term commitment to the sport.
by Makayla Muscat – Nov 24, 2025
27 and thriving: DesignStreet unveils refreshed brand identity
The company has redesigned its logo and website.
by Makayla Muscat – Nov 19, 2025
‘What in the f***’: Kalyn Ponga roasted over mayo ad
“Hope the $$ was big lad.”
by Makayla Muscat – Nov 18, 2025
