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Hugh Jackman and Ryan Reynolds bring chaos, banter (and sailing) ahead of Rio Grand Prix
It's giving Deadpool and Wolverine vibes with catastrophically fewer F-bombs.
by Vihan Mathur – Apr 10, 2026
How Kia cracked Reddit: inside the Tasman campaign that delivered standout results
From strong engagement and mid-funnel results.
by Natasha Lee – Apr 10, 2026
Australian Marketing Institute CEO Bronwyn Heys departs
Kathryn Illy, a former CMO and commercial executive, will step into the Acting CEO role.
by Vihan Mathur – Apr 10, 2026
Palladium Insight expands into Australia with two senior hires
Ian Bellerby has been appointed as Head of Brand Tracking & Comms and Josh Thomas-Goodey as Director.
by Vihan Mathur – Apr 9, 2026
Belong turns Reddit threads into ads via OMD
At the centre of the execution is Reddit, where real user-generated “simple solutions” were sourced and transformed into creative.
by Vihan Mathur – Apr 9, 2026
Taboola’s DeeperDive AI hits 7 million monthly users in 8 months
The product is being positioned as one of the largest AI answer engines on the open web.
by Vihan Mathur – Apr 9, 2026
SharkNinja lifts sales 12% with retail media push via Zitcha and Market Media
The campaign generated more than 830,000 impressions and over 6,400 clicks across all channels.
by Vihan Mathur – Apr 9, 2026
JCDecaux nabs Western Sydney International Airport OOH account
The win will see JCDecaux design and deliver a full-scale digital airport network from the ground up.
by Vihan Mathur – Apr 9, 2026
The Indie hustle: Speed, strategy, and the $42 billion passion economy
Independent agencies turn passion data into client strategy as the News Australia Frontiers roadshow hits Sydney.
by Duane Hatherly – Apr 9, 2026
oOh!media pulls plug on reo retail media arm
As part of the change, oOh!media will transition its retail media offering with Petbarn to an in-house model.
by Vihan Mathur – Apr 8, 2026
