Agency News
Latest stories
Honda resurrects Prelude with nostalgia-led campaign ‘The dream is back’
The campaign was developed by its agency village and led creatively by Special.
by Vihan Mathur – May 4, 2026
Nightjar launches ‘Worlds Apart’ platform to unify Salter Brothers’ luxury portfolio
The goal was to create an emotional connection first, with booking functionality layered underneath rather than dominating the experience.
by Vihan Mathur – May 4, 2026
'It's time to disrupt the intelligence space': The Daily Aus launches The Future Brief to challenge “broken” research model
The issue, it argues, is not just outdated data, but flawed inputs.
by Vihan Mathur – May 4, 2026
Suncorp leans into Queensland’s extremes with ‘Resilience Never Rests’ platform
The platform reflects a core insight: resilience in Queensland is not reactive; it is constant.
by Vihan Mathur – May 4, 2026
WPP boss Cindy Rose faces pay fight over A$20.7m deal
Proxy advisers ISS and Glass Lewis have urged WPP investors to reject Cindy Rose’s proposed pay package.
by Mediaweek – May 4, 2026
F1 sponsors forgotten within weeks despite millions burned, study finds
The findings point to a clear issue: visibility alone no longer guarantees results.
by Vihan Mathur – May 4, 2026
Only 5% of CMOs know why customers buy - and just 4% think their marketing actually works
Apparently, teams rely on intuition or past experience as a primary source of customer understanding.
by Vihan Mathur – May 4, 2026
VMO brings Nespresso’s ‘Vertuo World’ to life
OpenMind led the campaign’s activation.
by Vihan Mathur – May 1, 2026
Specsavers turns Australia’s longest street poster into a vision test
The installation spans 95.45 metres along Swan Street in Richmond.
by Vihan Mathur – May 1, 2026
'Creatives become creators': Emotive's Simon Joyce on the agency's new production arm
'Emotive Productions' is designed to bring creative and execution together from the outset.
by Vihan Mathur – May 1, 2026
Fresho appoints TAG to drive global digital growth
TAG will deliver a data-led acquisition strategy to enhance creative performance and scale digital impact across key markets.
by Vihan Mathur – Apr 30, 2026
Omnicom reports A$8.7 billion March quarter
The group said core operations delivered 3.9 per cent organic growth after its IPG acquisition.
by Mediaweek – Apr 30, 2026
EXCLUSIVE: Ancestry CMO reveals the secrets behind new celebrity campaign
Ancestry teamed up with Ryan Reynolds and Rob McElhenney for a hilarious take on family history.
by Vihan Mathur – Apr 30, 2026
Breville turns daily coffee ritual into global platform with ‘Millions of Mornings’
The campaign is built on the idea that brands don’t decide they’re iconic, people do.
by Vihan Mathur – Apr 30, 2026
Bastion nabs Joanna Barnes as Executive Media Director
The appointment comes after secured wins, including Raw C and Geely.
by Vihan Mathur – Apr 30, 2026
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.