Agency News
Latest stories
L’Oréal taps WPP Beauty Tech Labs as its advocacy and influencer agency
Georgia Hack: 'This collaboration with WPP is dedicated to driving innovation, transformation, and excellence in the content and advocacy space.'
by Alisha Buaya – Apr 14, 2025
Leo names chief client partner and transformation director
Clare Pickens: 'Our team is always looking at ways to adapt, shift and evolve using curiosity and creative problem-solving to uncover unmet needs and unlock commercial success for our clients.'
by Alisha Buaya – Apr 14, 2025
Havas dissects the shift from 'mateship' to 'me-ship' and why marketers and brands need to pay attention
Mitchell Long: 'People are scared, people are feeling the impact of the cost-of-living crisis more than ever before, and a heightened sense of uncertainty.'
by Alisha Buaya – Apr 13, 2025
Ben McCallum exits UM Sydney after three years as managing director
McCallum will leave the agency effective 17 April.
by Alisha Buaya – Apr 11, 2025
Meeting of the Minds: Vanessa Winley and Stephanie Higson from Spark Foundry
Sisters Vanessa Winley and Stephanie Higson reveal their leadership heroes, current streaming binge, and career goals.
by Alisha Buaya – Apr 11, 2025
Captify positions Grey Goose vodka as the summer spirit for Australians
Sonal Kohl: 'The campaign delivered strong performance metrics, while uncovering valuable audience insights and learnings to inform future strategies.'
by Alisha Buaya – Apr 11, 2025
Droga5 ANZ names head of effectiveness
Matt Michael: 'Kit's expertise will be invaluable in driving the next chapter of powerful, effective work in our market.'
by Alisha Buaya – Apr 11, 2025
EssenceMediacom names APAC client managing partner for Uber
Stevie Douglas-Neal: 'I look forward to seeing Maddie deliver breakthroughs across a dynamic region and fuel the next era of growth for Uber in every market in which they’re active.'
by Alisha Buaya – Apr 11, 2025
Connecting Plots launches comms offering and appoints head of PR
Tom Phillips: 'More and more of our clients have been asking us to carry our earned creative thinking into PR.'
by Alisha Buaya – Apr 10, 2025
NRMA partners with Campfire x for land management and extreme weather preparedness documentary
The 30-minute documentary will air on NITV at 6:00 pm AEST on Monday 14 April and be available to stream free on SBS On Demand.
by Alisha Buaya – Apr 10, 2025
