Agency News
Latest stories
Bonds enlists Robert Irwin and Tkay Maidza to star in new campaign as it launches in the U.S via Special
Kedda Ghazarian: 'Bonds have been keeping Aussies comfy for over 100 years, so launching in the U.S. is an exciting new chapter for our brand.'
by Alisha Buaya – Apr 4, 2025
WiredCo. appoints head of paid media and strategy
Alex Frankis will oversee the paid media side of the business and work alongside group business director, Samantha Nunura.
by Alisha Buaya – Apr 4, 2025
Julie Dormand launches consultancy to transform workplace culture and employee experience
'It’s time for businesses to see culture-building as a powerful tool they can’t afford to overlook.'
by Alisha Buaya – Apr 3, 2025
Lilian Sor joins Howatson+Company as chief strategy officer
Chris Howatson: 'She cares fiercely. All these qualities make her the perfect person to lead strategy.'
by Alisha Buaya – Apr 3, 2025
White Glo appoints Melbourne Social Co. as social media agency
Shelley Friesen: 'We're thrilled to bring our storytelling, creative and strategy expertise to the table to help White Glo re-connect with their loyal millennial customers.'
by Alisha Buaya – Apr 3, 2025
'A bit more pessimistic' and 'nothing worth celebrating': Darren Woolley gives stark analysis on the 2025 State of The Pitch
For Woolley, the industry appears not to have had much improvement since the 2024 findings.
by Alisha Buaya – Apr 2, 2025
Bega unveils 'Night Cheese' OOH campaign via TBWA\Melbourne
Bianca Di Donato: 'By identifying and owning the late-night snacking moment, we are creating a whole new experience of indulgence that is uniquely Bega.'
by Alisha Buaya – Apr 2, 2025
Sophie Monk shows off '100% wholesome nudie shots' via Bench Media and Circul8
Emilie Durand: 'The campaign is all about shaking up the functional drinks space, making wellness fun, effortless, and ridiculously tasty.'
by Alisha Buaya – Apr 2, 2025
Heineken appoints WPP as global shopper marketing and commerce partner
Rutger van der Stegen: 'WPP’s creativity and deep understanding of the Heineken brand makes them the right partner to increase the impact of shopper touchpoints in our marketing mix.'
by Alisha Buaya – Apr 1, 2025
Clemenger BBDO unveils new logo and proposition as it relaunches
Lee Leggett: 'We’re not just expanding our capabilities - we’re expanding our potential.'
by Alisha Buaya – Mar 31, 2025
