Agency News
Latest stories
Arnott's Group and The Neighbourhood on last minute decisions which make the work better: Inside Effectiveness
"The way Arnott's and The Neighbourhood work is a really clear KPI structure, we're all celebrating the results we're getting."
by Alisha Buaya – Jun 12, 2024
Ancestry launches inaugural campaign with State of Origin
DEPT and Ancestry leveraged AI to supercharge production efficiencies.
by Alisha Buaya – Jun 12, 2024
Francis Coady launches Grand Pacific Entertainment & Advisory
The business will offer advertising advisory services, plus develop and fund scripted dramas, documentaries, comedies, music, and podcasts.
by Alisha Buaya – Jun 12, 2024
Claxon appointed media and creative agency of record for Celebrity Ink
The agency will drive customer engagement and loyalty across existing studios while supporting future franchisee interest in the Australian, UK, and US markets.
by Alisha Buaya – Jun 11, 2024
Indie media agencies forecast 10-20% ad spend growth
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
by Alisha Buaya – Jun 11, 2024
Clemenger BBDO hires Rhian Mason to launch social, PR, and influence practice
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
by Alisha Buaya – Jun 11, 2024
EssenceMediacom retains Queensland government account
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
by Alisha Buaya – Jun 11, 2024
Meeting of the Minds: Tegan Knight and Garry Dawson from Hopeful Monsters
Knight and Dawson share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Jun 7, 2024
Alex Sol Watts joins Poem as executive director social and strategy
Watts' last agency role was partner at creative agency Bullfrog.
by Alisha Buaya – Jun 6, 2024
DDB and Westpac launch another musical State of Origin ad
This time around, the singing banker returns to the field to sing about how much more can be done with "one single dollar."
by Alisha Buaya – Jun 6, 2024
Telstra's +61 debuts stop-motion 'Better on a Better Network' campaign
26 stop motion films - crafted with the help of Tobias Fouracre, who's worked on Wes Anderson films - feature father and son krills, blokey wattle flowers, and teenage goth cockatoos.
by Alisha Buaya – Jun 6, 2024
P&O Cruises brand to disappear, months after launching first brand platform in a decade
P&O appointed Supermassive to its creative account last year, and launched the new platform in January. Today The Brave holds Carnival Cruise Lines' account.
by Alisha Buaya – Jun 5, 2024
jnr. nabs Ārepa creative account across AUNZ
The creative agency will support Ārepa with a full above-the-line campaign set to go live in late 2024.
by Alisha Buaya – Jun 5, 2024
Match & Wood wins Advantage Air
The account will be run from Match & Wood’s Perth office.
by Alisha Buaya – Jun 5, 2024
Brent Smart, Mim Haysom, Liz Taylor, Damon Stapleton: This Way Up reveals line up
Mandie van der Merwe: "Our focus is on having the right people in the room, those who enrich and expand the conversation in every direction, but mainly up."
by Alisha Buaya – Jun 5, 2024
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