Agency News
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XPO: The Mars Agency rebrands to Mars United Commerce
The new name has been adopted by all of The Mars Agency’s operations around the world.
by Alisha Buaya – May 14, 2024

$100m in Q1 digital media wastage: 'Brands could be doing so much better'
The retail sector recorded $28.1 million in ad spend wastage.
by Alisha Buaya – May 14, 2024

Zenith appoints chief strategy and product officer, Penny Shell
Previously, Shell was consulting for Zenith, and national head of planning at OMD.
by Alisha Buaya – May 14, 2024

Thinkerbell and Menulog weigh in on Drake and Kendrick Lamar beef
"The Menulog brand has always had roots in hip-hop. So we thought we’d have a bit of fun setting the record straight."
by Alisha Buaya – May 13, 2024

Enigma appoints Ren Frise as executive director of digital, data, and tech
Frise's most recent role was as director of digital and technology at The General Store.
by Alisha Buaya – May 13, 2024

Rob Swinton departs OMD after 20 years, Alison Costello steps up as Brisbane MD
Laura Nice, co-CEO of OMD Australia, said it was a "mutual decision."
by Alisha Buaya – May 13, 2024

Greenpeace and Photoplay launch 'Fight For Our Forests' campaign
There were 77 individual 3D printed models used in the production.
by Alisha Buaya – May 10, 2024

Bullfrog reveals brand identity and campaign for Dineamic
"Way too many ads in the ready-made meal sector are a bit grim."
by Alisha Buaya – May 10, 2024

EssenceMediacom raises over $10 million in media support for Dolly's Dream
The GroupM agency has hosted a fireside chat with Dr Charlotte Keating, resident psychologist at ABC Radio.
by Alisha Buaya – May 10, 2024

Meeting of the Minds: Helena Barroso Zarco and Hayley Tse from impact
Barroso Zarco and Tse share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – May 10, 2024

Brad Stevens joins DEPT as APAC executive creative director
Stevens brings over 20 years of experience to the role, having worked for agencies such as Enigma, M&C Saatchi, Landor, FutureBrand, and Six Black Pens.
by Alisha Buaya – May 10, 2024

Compare the Market meerkats highlight household energy waste
The latest offering is part of the leading financial comparison website’s Meerkat Motivationals series.
by Alisha Buaya – May 10, 2024

Bud Communications expands into Australian market
The PR and content agency's clients includes GumGum, Yellow Canary, NP Digital, Symbio and Choco-Up, as well as content production for impact.com.
by Alisha Buaya – May 9, 2024

Oasis Committee and Spirit of Little Things raise funds for WA's disadvantaged youth
Proceeds from 'The Spirit of Oasis' gin will help the project's work in Perth and on the East Coast.
by Alisha Buaya – May 9, 2024

iProspect names 2024 Level Up Committee cohort
The Level Up Committee is an internal program based on the agency’s employee value proposition, "where the ambitious accelerate the possible."
by Alisha Buaya – May 9, 2024

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