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Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
OMD unites rival radio networks for Leukaemia Foundation campaign
OMD united two rival radio networks, Nova Entertainment and ARN, to come together and promote the campaign on air.
by Alisha Buaya – Apr 9, 2024
Pitching behaviour 'even worse' than State of the Pitch reveals: Industry leaders weigh in
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and "100%" back a local Pitch Positive Pledge.
by Alisha Buaya – Apr 9, 2024
Specsavers takes AUNZ media account to pitch
Specsavers has worked with Mediabrands' Initiative in Australia since 2016 and with GroupM's EssenceMediacom in New Zealand since 2010.
by Alisha Buaya – Apr 8, 2024
Caspar Yuill: New Balance's resurgence from daggy to desirable
NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand, writes Caspar Yuill.
by Brittney Rigby and Alisha Buaya – Apr 7, 2024
Claxon acquires creative agency Embark
The acquisition of Embark comes 14 months after Claxon also acquired Growe Media.
by Alisha Buaya – Apr 7, 2024
89% of agencies not paid pitch fees: TrinityP3's inaugural State of the Pitch report
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
by Alisha Buaya – Apr 7, 2024
Pitch process 'same one that's seen in Mad Men': Darren Woolley dissects pitching's 'bad name'
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and creating a local Pitch Positive Pledge.
by Alisha Buaya – Apr 7, 2024
Bench Media wins Genea Fertility's digital media account
In adland, Genea is best known for the 2021 Where Babies Come From campaign with creative agency CHEP Network.
by Alisha Buaya – Apr 5, 2024
Yango adds Scape, CBHS Health, and EVERAU to client list
Managing partner Nick Murdoch said the wins mark a strong start to the year for the indie media agency.
by Alisha Buaya – Apr 4, 2024
Tourism Tasmania, Starcom, and Guardian Australia launch 'Tales from the Island'
Guardian Australia was chosen to partner with the tourism authority because of its focus on sustainability and positive impact.
by Alisha Buaya – Apr 4, 2024
Nestlé hands local media account to WPP bespoke solution, OpenMind
This is a bespoke media offering powered by GroupM and WPP.
by Angela Smith – Apr 3, 2024
Half Dome hosts picnic for The Pinnacle Foundation
The picnic was attended by The Pinnacle Foundation's CEO, Queer Town's founder, and UnLtd's GM.
by Alisha Buaya – Apr 3, 2024
Think HQ unveils new positioning as 'The Positive Change Agency'
Jen Sharpe: "This refresh tells our story and shows our dedication to actively listening and involving community in all of our work."
by Alisha Buaya – Apr 3, 2024
StackAdapt launches Chinese language contextual advertising
Marketers can tailor their ads to users engaged with content in Traditional and Simplified Chinese, covering both Mandarin and Cantonese.
by Alisha Buaya – Apr 3, 2024
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