Agency News
Latest stories

AWARD School names its 2024 ambassadors
Sharon Edmondston: "Our ambassadors provide an incredible amount of support to aspiring AWARD School students"
by Mediaweek Admin – Nov 6, 2023

Mindshare retains National Australia Bank for another three years
Maria Grivas: "The NAB relationship means the world to us and we are thrilled to continue our partnership"
by Mediaweek Admin – Nov 6, 2023

Key Trends Shaping the Future of Media Buying and Consumption in 2024
"2024 will bring three pivotal trends that are redefining the rules of engagement in Australia's digital advertising arena"
by Danielle Long – Nov 5, 2023

IMAA welcomes indie agencies to WILD LIFE Sydney Zoo for Who's Who in the Media Zoo
Sam Buchanan: "It's wonderful to know our outside-the-box approach to networking has really resonated with our members"
by Mediaweek Admin – Nov 3, 2023

Slingshot wins Inghams' media strategy, planning and buying account
Simon Rutherford: "We’re excited about helping them bring that story to life"
by Mediaweek Admin – Nov 2, 2023

Omnicom Media Group Australia extends commercial partnership with Adgile
Alex Pacey: "The ongoing proliferation of consumer eyeballs onto all available screens is self-evident in Australia"
by Mediaweek Admin – Nov 2, 2023

"Another data set is not a new challenge": Media agency leaders react to Foxtel's new audience measurement system
Media agency leaders discuss its potential impact on agency spend and if it will make a difference to the landscape
by Alisha Buaya – Nov 1, 2023

M&C Saatchi welcomes Steve Coll as group chief creative officer AUNZ
Coll joins from Meta, where he was the head of creative shop for Australia and New Zealand for four years
by Alisha Buaya and Darren Woolley – Nov 1, 2023

The Civic Partnership acquires CPR from the Enero Group
Jason Aldworth: "As a former employee of CPR, this acquisition has seen the business come full circle"
by Mediaweek Admin – Nov 1, 2023

Meeting of the Minds: Bohemia's Sev Griffiths and Alana Mazza
Griffiths and Mazza share their perspectives, thoughts and opinions
by Alisha Buaya – Oct 31, 2023

Mediaweek’s Ad Placement of the Month: A super launch captures a new generation of gamers
This month's winner is the partnership between Initiative, MBCS, and You Know Media for the launch of The Boys Gen V
by Elizabeth McTaggart – Oct 31, 2023

SBS Upfront 2024: Media buyers weigh-in on the broadcaster's offerings, innovations and initiatives
Media buyers revealed what impressed them and if the broadcaster delivered on the "demand different" theme
by Alisha Buaya – Oct 31, 2023

Born Bred Talent launches rebrand and new brand mission
Stephanie Schiccitano: "We are excited to embark on this journey"
by Mediaweek Admin – Oct 31, 2023

Innocean Australia launches advisory and implementation company lowercase
Jasmin Bedir: "Empowering brands to become customer-centric and purpose-led, ultimately enhancing their brand equity"
by Mediaweek Admin – Oct 31, 2023

Claxon CEO Daniel Willis reflects on an "exceptionally strong" FY23 and branching out into creative AI
Plus: The agency's continued focus on growth and performance and international expansion plans
by Alisha Buaya – Oct 30, 2023

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